Company Information
HQ
San Francisco, CA
Founded
2005
Market
Contract Lifecycle Management
Solution
Pramata Contract Management
Representative
Customers
Callaway Golf, McKesson, FICO, GE Digital, Ice, Medtronic, Deltek, smarsh, Comcast Business, GHX
Ideal Customer
Profile
Pramata has two ideal use cases. The first is serving large enterprises with large contract volumes and elevated complexity requirements, such as sophisticated data management. The second is for smaller, growth-stage SMEs.
Company Size
This solutions primary focus is enterprise organizations ($500 million – $10 billion) who need a CLM product with data cleansing and management. They also sell a pre-signature version to smaller, commercial accounts.
Business Model
Technology Ecosystem(s)
This solution is built on the AWS cloud.
Primary Users
Business
IT
Sales
Procurement
HR
Legal
Company predominantly sells into sales operations, legal ops, IT, and finance.
Investment Level
Pramata offers an attractive, low-investment CLM product for SMBs, as well as a more robust, higher-cost version of the product for large enterprises. Pricing is based on contract volumes rather than seats/users.
Agility
This is a slightly below average agility solution.
Complexity
This solution can address average complexity needs.
Geographies
North America
Latin America
EU
ME
Africa
Japan
Asia
Australia /NZ
This solution is a fit for organizations in the US and Canada.
Orientation of CLM
GC
Legal Ops
Buy Side
Sell Side
Enterprise
Company is a fit for legal operations, sales, and enterprise CLM applications.
Top 3 Verticals
Pharmaceuticals
Pharma and healthcare companies will find a good fit with Pramata.
Financial Services
Pramata is a good fit for the banking, investment, and financial services vertical.
Information Technology
Technology, Media and Telecom (TMT) organizations are all strong candidates for Pramata CLM solution in a sell-side context.
Analyst Notes
Founded in 2005, Pramata is a San Francisco, CA based CLM provider with an entry level CLM solution aimed at SMEs and an intelligent data management add-on for more complex enterprise use cases. The company’s roots are in complex contract data management serving Fortune 500 companies, often those who grew via acquisition.
Today, Pramata finds traction in both commercial and enterprise spheres, serving smaller legal teams streamlining sales processes as well as larger enterprises like AT&T and McKesson for post-signature use cases. The company sells into large enterprises primarily via resale partners like Deloitte and Bain Consulting, and via direct sales into SMEs. It offers a robust managed services component integrated into the subscription model. Deployment timelines vary depending on the segment, with commercial implementations typically completed within 30-45 days, while enterprise rollouts extend over a 6+ month period. Pramata is a good fit for North American, B2B organizations who agree with the maxim, “you can’t do AI without clean data.” Profitable, the company could benefit from further investment to fund growth in marketing and sales.
