The desire to quickly launch new products and services with innovative revenue models is exposing weaknesses in existing processes and functional gaps in legacy enterprise applications. As such, new companies have emerged with agile, cloud-based monetization microservices to bridge these gaps.
We envision a platform capability that we have dubbed AMP or Agile Monetization which is comprised of processes, tools, and human resources and describes the business enablement of monetization. Within AMP, there are 12 areas that are commonly supported by business applications including core elements for agile billing, financials, CPQ, customer service, and e-commerce.
We updated the MGI Forecast of the total addressable market (TAM) for Agile Monetization Platform (AMP) software from 2018 to 2022.
See how businesses overcome complexity to leverage subscriptions for value creation.
The Agile Monetization Platform (AMP) research provides business and finance executives an unmatched combination of user insights, market data, vendor analysis, and confidential advisory services. Armed with the MGI 360 Ratings and MGI Market Forecasts, we are the only firm to issue independent, quantitative ratings and forecasts for the key market segments of AMP. Below are examples of key issues we address for our clients.
MGI Research coverage enables IT executives, users and investors to make more informed, timely and critical go/no-go decisions on issues that directly affect valuations, market entry and exit, major investments, acquisitions, and divestitures. MGI core quantitative research helps technology vendors and investors to more accurately assess and benchmark company operating performance and strategy and identify paths for improvement in growth, gains in market share, and valuation multiples.
MGI’s research process is based not only on the experience and opinions of key analysts but also on in-depth and continuous information gathering, validation, peer review, and analysis as well as an extensive database of operating metrics. Being an independent research firm empowers MGI to voice unbiased opinions and make nonlinear predictions.View All Research-based Practices
Today, most vendors are not able to supply the entire AMP capability set, especially in an agile, often cloud-based context. However, our research shows that customers want this. Many leading businesses are beginning to incubate and integrate this capability in-house, and we see a number of suppliers moving in this direction.
Join us for a look into the budget plans and vendor roadmaps that will drive monetization projects in 2021.
Data is a major source of friction in the Quote to Cash process. Dirty data, non-standard data, data feeds that are too slow, data that requires manual input and expor—these are all potential barriers to monetization success.
By accessing the power of MGI Research resources, clients get a comprehensive view of the market that includes enterprise best practices, quantitative research and analysis of all the billing and business applications vendors, and the collective experience of the MGI analyst team which brings decades of enterprise experience. Our research is updated continuously, and our clients have unlimited, direct access to our analyst team.Learn More