Configure, Price, Quote (CPQ) is a key element of the Q2C Cycle and the broader Agile Monetization Platform ecosystem. CPQ has historically evolved as a technology capability that can help companies scale up complex sales and enable mass customization. Advances in sales automation, addition of visualization to the quoting process, and injection of AI/ML into price calculation and optimization have dramatically transformed the trajectory of CPQ adoption. CPQ has emerged from a specialty, niche product category into the mainstream of sales automation and monetization.

Our CPQ research aims to lead the industry conversation through in-depth analysis and insights and to help business, sales, finance, and IT executives make more effective and agile investment decisions, reduce risk, and optimize costs. We seek to identify best-in-class companies, best practices, important metrics, and benchmarks. MGI publishes reports such as MGI 360 Ratings and Forecasts that helps executives navigate the evolving CPQ landscape.

Key Issues

The Configure, Price, Quote (CPQ) research is backed by the MGI 360 Ratings database which allows us to provide business and finance executives with an unmatched combination of user insights, market data, vendor analysis, and confidential advisory services. We are the only firm to issue independent, quantitative ratings of CPQ and Q2C solution providers. Below are examples of key issues we address for our clients.

  • What is Configure, Price, Quote (CPQ), and what are CPQ best practices?
  • What are the critical and emerging capabilities for a modern CPQ solution?
  • What new cost savings and top line revenue growth is possible with modern CPQ?
  • How should organizations plan, organize, and budget for CPQ adoption?
  • How do CLM solutions compare in terms of cost, implementation times, and benefits delivered?
  • Which CPQ vendors are likely to IPO and/or be M&A candidates?
  • What is the realistic size and total addressable market (TAM) for CPQ?
  • How is the requirements landscape evolving—what will be the essential user needs in the future?
  • What are the vertical industry requirements for CPQ solutions?
  • What new channel and marketing alliances are likely to emerge for CPQ vendors?
  • Which companies are likely new market entrants or disruptors?
  • What are the key metric and valuation trends for successful CPQ vendors?
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MGI Research coverage enables IT executives, users, and investors to make more informed, timely, and critical go/no-go decisions on issues that directly affect valuations, market entry and exit, major investments, acquisitions, and divestitures. MGI’s core quantitative research helps technology vendors and investors to more accurately assess and benchmark company operating performance and strategy and identify paths for improvement in growth, gains in market share, and valuation multiples.

MGI’s research process is based not only on the experience and opinions of key analysts but also on in-depth and continuous information gathering, validation, peer review, and analysis as well as an extensive database of operating metrics. Being an independent research firm empowers MGI to voice unbiased opinions and make nonlinear predictions.

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Configure Price Quote (CPQ) Vendors Under Coverage (Partial List)

The market for CPQ technology and services is currently highly fragmented with a few large suppliers penetrating a few key market segments while the rest of the market is divided among numerous small and mid-size firms. M&A activity, partnerships, and investment in these solutions will continue for the foreseeable future. The CPQ landscape is continuously evolving and thus a challenge to navigate when critical decisions that impact the future performance of a business need to be made.

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By accessing the power of MGI Research resources, clients get a comprehensive view of the market that includes enterprise best practices, quantitative research and analysis of all the billing and business applications vendors, and the collective experience of the MGI analyst team that brings decades of enterprise experience. Our research is updated continuously, and clients have unlimited, direct access to our analyst team.

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