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Research Topic
Configure Price Quote (CPQ)
Overview
Configure, Price, Quote (CPQ) is a crucial element in the Quote-to-Cash cycle effectively and sits as a core piece in the Agile Monetization Platform reference architecture. Through reports and analyst interactions, our CPQ research agenda is focused on helping clients reduce friction, sell with more customization at scale, and improve sales/business results. MGI views CPQ both holistically and by its component parts, as this market is increasingly splitting into three distinct disciplines.
Featured Research
The CPQ Top 35 Buyer's Guide - 2026
The CPQ market is not converging. It is hyper-fragmenting. See the top 35 CPQ vendors and where this market is heading.
The Impact of Gen AI on CPQ
AI will transform how the market thinks about CPQ. See what can be done today and what ideas will reshape processes.
Key Issues
MGI’s Configure, Price, Quote (CPQ) research is backed by the MGI 360 Ratings™ database which allows us to provide business and finance executives with an unmatched combination of TAM data, user insights, vendor analysis, and confidential advisory services. We are the only firm to issue independent, quantitative ratings of CPQ and Q2C solution providers. Below are examples of key issues we address for our clients.
- What should every buyer know about Configure, Price, and Quote solutions?
- What are the best practices in sales quoting, product configurations, and price optimization?
- How will AI impact CPQ solutions?
- What new cost savings and top line revenue growth are possible with modern CPQ tools?
- Why do CPQ implementations have a high rate of failure? What can users do to ensure CPQ success?
- How should organizations plan, organize, and budget for CPQ adoption?
- What is the realistic size and total addressable market (TAM) for CPQ by country and by industry?
- What is the realistic size and total addressable market (TAM) for CPQ by country and by industry?
- How are user requirements evolving? What should be on our roadmap?
- What product capabilities are table stakes versus truly differentiated?
- How do product requirements for CPQ solutions vary by vertical industry
- What new channel and marketing alliances are likely to emerge amongst CPQ vendors?
- Which companies are emerging disruptors?
- What are the key metric and valuation trends for successful CPQ vendors?
Capabilities
MGI Research coverage enables IT executives, users, and investors to make more informed, timely, and critical go/no-go decisions on issues that directly affect valuations, market entry and exit, major investments, acquisitions, and divestitures. MGI’s core quantitative research helps technology vendors and investors to more accurately assess and benchmark company operating performance and strategy and identify paths for improvement in growth, gains in market share, and valuation multiples.
MGI’s research process is based not only on the experience and opinions of key analysts but also on in-depth and continuous information gathering, validation, peer review, and analysis as well as an extensive database of operating metrics. Being an independent research firm empowers MGI to voice unbiased opinions and make nonlinear predictions.
View All Research-based PracticesConfigure Price Quote (CPQ) Vendors Under Coverage (Partial List)
The CPQ market is highly fragmented: buyers have a wide range of choice as there are solutions for nearly every use case. Cutting through the marketing noise from vendors is key. Overall, the CPQ vendor landscape is simultaneously consolidating and being reinvented as new innovators enter the market. These firms, amongst many others, are under MGI Research’s coverage.
MGI Events
Revenue Leakage: Plugging the Hidden Profit Drain
What if you could recover 2–4% of company’s revenue without increasing sales? This webinar discusses success strategies, leakage indicators, common pitfalls, and best practices for addressing revenue leakage.
The CPQ Top 35 Buyer's Guide Reveal
Join MGI analysts as we unveil the top 35 CPQ vendors on the market today. Supplier ratings, MGI MarketLens results, and market trends will all be discussed.
Configure-Price-Quote (CPQ) Catalyst Subscription Access
By accessing the power of MGI Research resources, clients get a comprehensive view of the market that includes enterprise best practices, quantitative research and analysis of all the billing and business applications vendors, and the collective experience of the MGI analyst team that brings decades of enterprise experience. Our research is updated continuously, and clients have unlimited, direct access to our analyst team.
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