Configure, Price, Quote (CPQ) is a key element of the Q2C Cycle and the broader Agile Monetization Platform ecosystem. CPQ has historically evolved as a technology capability that can help companies scale up complex sales and enable mass customization. Advances in sales automation, addition of visualization to the quoting process, and injection of AI/ML into price calculation and optimization have dramatically transformed the trajectory of CPQ adoption. CPQ has emerged from a specialty, niche product category into the mainstream of sales automation and monetization.
Our CPQ research aims to lead the industry conversation through in-depth analysis and insights and to help business, sales, finance, and IT executives make more effective and agile investment decisions, reduce risk, and optimize costs. We seek to identify best-in-class companies, best practices, important metrics, and benchmarks. MGI publishes reports such as MGI 360 Ratings and Forecasts that helps executives navigate the evolving CPQ landscape.
In this research note, we outline the key issues that we see as driving the evolution of CPQ markets over the next several years.
We are initiating coverage of Apttus in the Configure-Price-Quote (CPQ) market with an MGI 360 Rating of 56 and a Neutral outlook.
The Configure, Price, Quote (CPQ) research is backed by the MGI 360 Ratings database which allows us to provide business and finance executives with an unmatched combination of user insights, market data, vendor analysis, and confidential advisory services. We are the only firm to issue independent, quantitative ratings of CPQ and Q2C solution providers. Below are examples of key issues we address for our clients.
MGI Research coverage enables IT executives, users, and investors to make more informed, timely, and critical go/no-go decisions on issues that directly affect valuations, market entry and exit, major investments, acquisitions, and divestitures. MGI’s core quantitative research helps technology vendors and investors to more accurately assess and benchmark company operating performance and strategy and identify paths for improvement in growth, gains in market share, and valuation multiples.
MGI’s research process is based not only on the experience and opinions of key analysts but also on in-depth and continuous information gathering, validation, peer review, and analysis as well as an extensive database of operating metrics. Being an independent research firm empowers MGI to voice unbiased opinions and make nonlinear predictions.View All Research-based Practices
The market for CPQ technology and services is currently highly fragmented with a few large suppliers penetrating a few key market segments while the rest of the market is divided among numerous small and mid-size firms. M&A activity, partnerships, and investment in these solutions will continue for the foreseeable future. The CPQ landscape is continuously evolving and thus a challenge to navigate when critical decisions that impact the future performance of a business need to be made.
How does the rise of subscription, usage, and hybrid business models affect the way we view the Q2C pipeline? And how does Q2C for business services differ from the traditional Q2C process? See what the future of Quote to Cash entails.
In this webinar, MGI discusses market segmentation, characteristics of leaders, and best use cases for each CPQ vendor under coverage.
By accessing the power of MGI Research resources, clients get a comprehensive view of the market that includes enterprise best practices, quantitative research and analysis of all the billing and business applications vendors, and the collective experience of the MGI analyst team that brings decades of enterprise experience. Our research is updated continuously, and clients have unlimited, direct access to our analyst team.Learn More