SUMMARY
Subscription businesses may appear deceptively simple. After all, how complex could it be to create an offering around some content or a service for $5.99 per month, set up a website, and begin to market to millions of potential customers with a hope to create billions of dollars in new value?
Still, many of the subscription start-up ideas fail to achieve relevance. This is a complex endeavor, fraught with risk and extremely sensitive to execution.
In this research report, we have compiled a simple guide to the key concepts of a subscription business, including questions every CEO should ask to track and grow a successful business.
KEY ISSUES
- What are the strategic opportunities and risks in adopting subscription business models?
- How can organizations create strategic differentiation with subscriptions?
- What tools, data, process, and organizational models are needed to create successful outcomes with subscriptions?
