Image showing various stages of the Subscription Business Model process


Subscription businesses may appear deceptively simple. After all, how complex could it be to create an offering around some content or a service for $5.99 per month, set up a website, and begin to market to millions of potential customers with a hope to create billions of dollars in new value?

Still, many of the subscription start-up ideas fail to achieve relevance. This is a complex endeavor, fraught with risk and extremely sensitive to execution.

In this research report, we have compiled a simple guide to the key concepts of a subscription business, including questions every CEO should ask to track and grow a successful business.


  • What are the strategic opportunities and risks in adopting subscription business models?
  • How can organizations create strategic differentiation with subscriptions?
  • What tools, data, process, and organizational models are needed to create successful outcomes with subscriptions?