RFPs are dead; long live ICPs!
Ideal Customer Profiles (ICPs) have the potential to cut software purchase time in half – yet most buyers don’t use them, and most vendors struggle to implement them.
In this webinar, MGI analysts explore how software buyers, sellers, and investors can leverage Ideal Customer Profiles (ICPs) and use case marketing to accelerate evaluation cycles, reduce purchasing risks, and optimize strategic roadmaps.
Key Issues:
- Users: Learn how clearly defined ICPs can shorten technology evaluation times and improve decision-making processes
- Vendors: Understand the difference between an ICP and an Ideal Use Case, and explore best practices for use case marketing
- Investors and Corporate Development Teams: Understand how use cases can enhance market mapping and M&A targeting and success