Monetize Forum | CFO Perspective – Revenue Management

Automated revenue management (ARM) is a vital, if often overlooked, element of a robust, integrated monetization platform. When ASC 606 took effect in 2018, some businesses scrambled to meet minimum compliance benchmarks, while others seized the opportunity to pioneer a new approach to intelligent, interactive ARM tools. In this series, leaders from RightRev, Zscaler, and more share ideas and practical insights on what it takes to shift revenue recognition from a compliance necessity into a real-time tool that works in connection with quoting and enables in-quarter adjustments to drive margin and revenue timing outcomes.