MGI Forecasts
MGI Forecasts provide a granular, bottom-up view of a Total Addressable Market (TAM) and Serviceable Addressable Markets (SAM). Unlike traditional top-down models, MGI’s approach models and aggregates potential spend by every public company in the world’s spend across 20 software markets, delivering data that’s directly actionable for sales, marketing, and executive decision-making.
MGI Forecasts TAM Demo Video
Access the Power of Better Forecasting
- Bottom-Up, High-Resolution Data: Based on detailed spending forecasts of every publicly listed company in the world (38,000+ companies), curated by geography and industry
- Directly Addressable Spending: Identify how much individual companies spend in specific market categories, from off-the-shelf to in-house solutions
- Interactive & Multi-Dimensional: Explore data by geography, vertical, company size, revenue, growth rate, cloud vs. legacy and in-house spend, B2B vs. B2C, and more
- Expert Analysis & Support: Personal guidance from an MGI Quant Analyst for tailored insights and context
- Conservative, Credible, & Transparent: Easily integrate MGI data into your planning and models, with the confidence of credible, conservative, and transparent MGI models
MGI’s Bottoms-Up Model vs Traditional Top-Down Approach
Highly detailed (company, industry, country, continent levels)
Broad, high-level view of total market
Varied and customized: ABM, sales territory planning, quota setting, vertical prioritization, acquisition sizing, fundraising
Quick market sizing, directional estimates, high-level strategy presentations
Robust, enables precise strategic decisions (e.g., which vertical to pursue)
Provides a general sense of market size but limited to tactical planning
Trusted broadly by institutional investors, investment banks, and software companies
Often limited due to assumptions and generalizations
Rich, continuously updated, and intensely curated data sets
Simplistic, often overly optimistic assumptions lacking detail
3-dimensional, uses modern, flexible analytics tools
Legacy excel, static data
Use MGI TAM Data for Strategic Advantage
- TAM Opportunity: Business executives use MGI Forecasts to understand their market size and user spending directions
- SAM Opportunity: Finance, sales, and marketing teams are able to drill down and filter for their specific addressable market
- Sales Territory Planning: CROs and sales ops teams set sales territories and quotas and prioritize office locations and geographic and vertical industry coverage
- ABM Marketing: Marketing teams fine-tune target company lists by industry, company size, spending and growth criteria
- Investor & Board Presentations: CFOs and CEOs use MGI forecasts to educate investors and build credible board decks
Unique Attributes
Mega Trends
Verticals
In-House vs Commercial Spend
Private vs Public Company Spend
Services & Professional Services Spend
Geography
Impact of AI
B2B vs B2C
Revenue & Growth Rate
Cloud vs Legacy Spend
Preview an MGI Forecast
Check out the MGI Forecast: Automated Revenue Management TAM 2022-2026 to explore the key market drivers and dynamics fueling the Automated Revenue Management market over the next five years and see the geographies, sectors and vertical industries with the fastest and slowest growth rates.