OPINION: We estimate cleverbridge 2016 revenues at $45 million, growing steadily at 17 p.a. The company has been late in its adoption of support for API-driven subscription sales capability and in its entrance into a Payment Facilitator (PayFac) model. The firm significantly increased its sales staff only in 2014, and its marketing efforts have been modest to date. The company services are priced commensurate with other full-service models.

USE CASE: The sweet spot for cleverbridge offerings is in companies with $5 million to $50 million in e-commerce sales, looking to expand globally, selling only virtual goods, and seeking a full-service (Merchant-of-Record) model. The use case for cleverbridge is not centered on excellence in any one specific area but is built on a solid value combination of e-commerce capabilities, a methodical approach to product development, quality support, highly satisfied customers, and a client-friendly economic model.

COMPETITORS: Avangate, Digital River, FastSpring, PayPro Global, and best of breed Agile Monetization tool suppliers

About MGI 360 Ratings: MGI 360 Ratings score is a uniform 0 to 100 supplier rating system comprised of 149 unique data points. The scores condense hundreds of hours of research into simple, easy to understand ratings and recommendations to clearly demonstrate differences amongst software vendors. The overall score is comprised of five equally weighted major categories that account for up to 20 points in Product, Management, Channels, Strategy, and Finance. Learn more about MGI 360 Ratings.