Summary: Updating the SAP MGI 360 Rating in Agile Billing market to 62 and maintaining a POSITIVE Outlook. SAP continues to support a dual product strategy with its core hosted/on-prem BRIM billing solution complemented by the newer cloud-based Subscription Billing offering. While the cloud-native option appeals mostly to midsized and some larger accounts, the original BRIM option continues to serve the needs of very large hyper-scale organizations. The sales and marketing of both billing options is increasingly tied to the marketing of SAP’s S4/HANA ERP suite. SAP has been moving steadily towards increasing the footprint of its overall monetization suite by adding entitlement management, multi-party management and reconciliation modules, and bolstering integrations with CPQ (Callidus), revenue recognition and payment processing options, among others. The overall monetization suite provides sophisticated pricing abstraction capabilities and integration with many SAP financial and analytics products. SAP continues to invest in midmarket-focused subscription billing, while BRIM, the stalwart billing engine, is evolving to handle increasingly high volume and complexity, including a tight integration and resale relationship of DigitalRoute data mediation solution. SAP remains challenged in its slow pace of convergence between the two billing products and attracting the attention of SAP senior management in funding relevant marketing initiatives. Customers should think of SAP’s offerings as a Swiss Army knife – a wide range of tools that can be used to address quote to cash demands. Field checks indicate that the user experience can span a spectrum from uneven to extremely positive depending on the vintage of the application(s) in use, end user familiarity with SAP, and use of premium or ultra-premium support options.
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Competitors: Amdocs, BillingPlatform, BluLogix, CSG, Gotransverse, OpenCell, Oracle BRM, RecVue, Zuora
