Company Information
HQ
San Francisco, CA
Founded
2009
Market
Agile Billing
Solution
Recurring Billing
Representative
Customers
Paramount+, Twitch, Sling, BarkBox, FabFitFun, Codecademy, Kahoot!, Sprout Social, LiveChat, LA Times
Ideal Customer
Profile
The sweet spot is small-to-medium sized B2C, primarily digital, US-based recurring revenue businesses focused on media, entertainment, publishing, and consumer goods with relatively simple subscription models and modest volumes that need to operate without direct dependence on IT resources.
Company Size
Recurly is a good fit for small and medium-sized ($10 million to $100 million) revenue pools across a range of business sizes and stages of maturity.
Business Model
Technology Ecosystem(s)
An API-first solution, Recurly is technology agnostic and typically runs in Google Cloud Platform.
Primary Users
Business
Finance
Operations
Marketing
IT
Sales
Services
Developers
The product is designed for ease-of-use, oriented towards product, marketing, and finance teams.
Investment Level
Recurly is a cost-effective option for startups and small businesses launching a simple recurring revenue operation. It does not require IT or external resources to set up or to maintain.
Agility
With all documentation available online and designed for business – not technical – users, this solution rates among the top of the market in Agility.
Complexity
The product’s ability to handle price and business model complexity is in line with the Agile Billing market averages.
Geographies
North America
Latin America
EU
ME
Africa
Japan
Asia
Australia /NZ
The ideal Recurly customer is based in the US with some customers in Europe.
Sales Channels
Direct
Online
Indirect
This solution is aimed at companies with an online or direct sales model, or an online plus assisted sale.
Top 3 Verticals
Digital Media & Entertainment
Internet TV providers, OTT streaming platforms, and online gaming companies are a primary focus of this solution.
Consumer Goods
Subscription retail services (such as box-of-the-month clubs) are an optimal fit for Recurly.
Publishing
Online magazines and other digital periodicals will find a good fit with Recurly.
Analyst Notes
Founded in 2009, Recurly is headquartered in San Francisco. In 2020 the company was acquired by Accel-KKR. In 2022 it acquired LeapRev, a revenue recognition and forecasting tool. Recurly focuses on Direct-to-Consumer (D2C) B2C/B2B businesses that want a low-touch, agile, configurable and relatively affordable solution that integrates subscription management, billing and payment processing and allows subscription brands to balance growth, ease of implementation and subscriber retention. Recurly’s “bread and butter” is with B2C/D2C and low/no touch B2B companies that need to handle low-to-medium complexity subscription models with low-to-medium volumes and a modest velocity of change in the business model.
Recurly has experience with companies across a spectrum of sizes, industries and stages of maturity including companies in consumer and business services, media/streaming services and box-of-the-month clubs. The solution has had success introducing more payments functionality and is likely to be more acquisitive over the next 12-24 months. This is a profitable, growing, and durable business.
