In today’s fast-moving SaaS landscape, misalignment between sales, product, and finance can quietly drain revenue and stall growth. In this MGI Research Executive Conversation, former Salesforce and PagerDuty finance leader Jane Koltsova shares practical insights on how finance can lead order-to-cash transformation. The goal is not only to protect the balance sheet, but also to increase deal velocity, reduce risk, and support scalable growth. In some cases, this means adopting new pricing models, embracing generative and “agentic” AI, exploring new geographies and currencies, and/or approaching the problem from the other side by attempting to plug revenue leakage.
Whether you’re a CFO, controller, or operations leader, this interview provides a practical, cross-functional view of how to move from friction to flow in order-to-cash — and why now is the time to act.
To watch the full discussion between Koltsova and MGI Research Managing Director, Andrew Dailey, check out the complimentary webinar.
A two-part report highlighting key insights from the interview can be accessed in full through the link below.
