OPINION: Zuora remains the most recognizable brand in the cloud billing space. Over the last 24 months, the company has been in transition—addressing sales and marketing focus, customer retention, and issues in product and implementation. The results of these efforts are a more sustainable customer base, a restaffing of the sales force with senior resources, renewed focus on sales and implementation discipline, and a more manageable topline growth rate of 30%. There is more maturity in Zuora’s core business processes and a reduced burn rate. The company’s customer count is around 750 (MGI estimate), and the company crossed an important threshold of $100 million in revenues (MGI estimate). Although challenges remain in retention, product, and other areas, Zuora is now on a much more solid business footing.
USE CASE: Monetization projects that need subscription management with medium transaction volumes and complexity across a spectrum of company sizes.
COMPETITORS: Aria Systems, BillingPlatform, Ericsson, goTransverse, Oracle BRM, Oracle-NetSuite, SAP Hybris Billing