2021 has seen the rise of the Usage Economy as companies look to add usage and consumption pricing models to their offerings. Usage pricing provides numerous benefits – a financially attractive entry point to try services, pay-as-you-go offers, and a better match of price to value delivered/consumed. But usage models can also be financially risky and operationally challenging to implement.
In this webinar, Adam Howatson, CEO of LogiSense, and Youssef Yaghmour, CEO of BluLogix, join Igor Stenmark, Managing Director of MGI Research, for a deep-dive into the Usage Economy.
They share success stories for adding usage business pricing, as well as discuss common and not-so-common pitfalls of usage and consumption business models.