What’s Your TAM?
It’s the question every tech CEO and CMO gets asked by investors and board members – how large is the company’s Total Addressable Market (TAM)? It’s also a way for companies to compare their technology investment priorities to their industry peers – i.e., is your organization keeping pace with the competition as it relates to a particular technology sector?
In this webinar we discuss the shortcomings of the most common market sizing models and offer alternative approaches that take into consideration the broad impact of exogenous events like Covid-19 and the very mixed economic outlook going into 2021 and beyond.
Key Issues Addressed:
- What are the most useful methodologies for determining Total Addressable Market size?
- How accurate are TAM projections in the Covid era?
- Which geographic and vertical markets are most likely to deliver above average growth in the next 24 months?
- How can user organizations use TAM forecasts to benchmark budget allocations?