Company Information
HQ
San Jose, CA
Founded
2009
Market
Billing Management
Solution
Certinia Billing Central
Representative
Customers
Worldline, Citation, NTRO, Efficio
Ideal Customer
Profile
Service-centric mid to large size enterprises ($25Mil - $1B+) seeking a billing solution that is integrated with their professional services automation solution (PSA) and running on the Salesforce.com platform.
Company Size
This solution suits mid to large size enterprises ($25 million – $1 billion in revenue).
Business Model
Technology Ecosystem(s)
Certinia is built on and integrates well with Salesforce.
Primary Users
Business
Finance
Operations
Marketing
IT
Sales
Services
Developers
The common users of the solution are business and finance.
Investment Level
Given its extensive capabilities in the PSA and ERP markets, it is uncommon for companies to solely acquire Certinia’s billing solution, making it likely that buyers should expect a moderate investment for a high-quality suite of products with advanced functionality.
Agility
The billing solution itself is fairly easy to implement and integrate, especially for customers already on the Salesforce platform. When buying a suite of Certinia’s products, implementation may take longer.
Complexity
In terms of complexity, the billing solution supports modern business models (subscription and usage-based billing). The product integrates well with Salesforce CRM, creating an easy-to-use interface and positive user experience.
Geographies
North America
Latin America
EU
ME
Africa
Japan
Asia
Australia /NZ
Certinia primarily sells to English speaking organizations in North America and Europe, with some customers in Australia/New Zealand.
Sales Channels
Direct
Online
Indirect
Companies with a direct and/or self-service sales motion will find a good fit with Certinia.
Top 3 Verticals
Professional Services
Professional Services Automation (PSA), Service-as-a-Business (SaaB), and finance automation for services organizations are a primary focus of this solution.
Software
SaaS providers will find a good fit with Certinia.
Healthcare
Companies in the health care vertical, especially those with a digital business unit (e.g. Siemens), are an optimal fit.
Analyst Notes
Certinia’s billing solution is attractive to service-centric companies and current Salesforce customers seeking a more advanced billing product than what Salesforce offers, either as a standalone product or in unison with other products such as revenue recognition, order management, or other. The suite offering is a more sensible purchase as it offers greater value for the cost.
Further, Certinia stands tall as one of the best PSA suite product offerings on the market, which allows companies to operate as a single ecosystem rather than a collection of standalone products that struggle to integrate with one another. This company is ideally suited for B2B companies with a digital business model, ranging from $25 million – $1 billion in revenue.
The billing solution can handle moderate complexity and agility use cases and is well-suited for companies who need usage or subscription billing.
