Company Information

HQ

London, UK

Founded

2016

Market

Contract Lifecycle Management

Solution

Juro

Representative
Customers

Trustpilot, Deliveroo, Remote, TheRealReal, AngelList, GitLab, SoundCloud

Ideal Customer
Profile

Small-to-midsize growth companies seeking their first CLM solution to handle simple, low-complexity use cases.

Company Size

The best use case is an SME ($5M to $100M in revenues).

Business Model

B2B B2C B2X

Physical
Digital
Hybrid

Technology Ecosystem(s)

AWS Microsoft Oracle Salesforce SAP Own/Proprietary

Juro runs in AWS.

Primary Users

Business

Business

IT

IT

Sales

Sales

Procurement

Procurement

HR

HR

Legal

Legal

The primary users for this solution are legal, legal ops, and general business users seeking more contract discipline and better overall visibility into their contracts.

Investment Level

Legal

Juro is among the lowest cost solutions in the market. Implementations are short and on-going costs are low.

Agility

Legal

Juro customers highlight the speed of implementations and product ease of use.

Complexity

Legal

Juro is best utilized for basic eSignature, contract repository, and approval requirements.

Geographies

North America

North America

Latin America

Latin America

EU

EU

ME

ME

Africa

Africa

Japan

Japan

Asia

Asia

Australia /NZ

Australia /NZ

Juro is best suited for businesses based in Europe. Juro is aiming to enter the North American market, but its ideal use case is still an EU/UK-based organization.

Orientation of CLM

GC

GC

Legal Ops

Legal Ops

Buy Side

Buy Side

Sell Side

Sell Side

Enterprise

Enterprise

The solution is a good fit for sell-side contracts that don’t require negotiation and seek good integration with Salesforce CRM. It can handle low complexity workflows and serves as a business-wide repository for legal agreements. It is exceptional in its ease of use and integration with Salesforce CRM.

Top 3 Verticals

Online Marketplace

Online Marketplace

B2C online marketplaces for goods and services will find a good fit with Juro.

Payments

Payments

Juro is a good fit for small digital payments companies.

Software

Software

Juro is a fit for startup and emerging growth tech companies.

Analyst Notes

The ideal customer profile for Juro is a small-to-medium sized digital business located in Europe. Users are typically spread across the business, including legal, sales, and HR, making the product a good, basic enterprise-wide contracting tool. Redlining and management of more complex business requirements are missing from the product today. Out-of-the-box standard integrations are oriented towards systems and tools commonly used by small companies (e.g., HubSpot and webhooks).

While the products capabilities are rudimentary, the fast implementation time and high-quality support makes the solution an ideal fit for companies who need a basic CLM and do not have extremely large contract volumes or sophisticated contract/business requirements. The company has offices in London and Riga, with development taking place in theNetherlands, UK, Latvia, and Poland.