The ideal customer profile for Juro is a small-to-medium sized digital business located in Europe. Users are typically spread across the business, including legal, sales, and HR, making the product a good, basic, enterprise-wide contracting tool. While the product’s capabilities are rudimentary, the fast implementation time and high-quality support makes the solution an ideal fit for companies who need a basic CLM and do not have extremely large contract volumes or sophisticated contract/ business requirements. The company has offices in London and Riga, with development taking place in the Netherlands, UK, Latvia, and Poland.

What is Contract Management?

Contract Lifecycle Management (CLM) is the process of strategically managing and leveraging the entire lifespan of legally binding agreements between two or more parties within a business context. CLM tools are evolving rapidly. Not long ago, CLM software described a relatively simple system for document management and e-signature. Today, mature CLM solutions employ AI/ML data capture capabilities to turn the contract management process into an intelligent, real-time system of record. For more about the evolution of CLM software, read The Six Stages of CLM Maturity.

What are MGI Use Case Notes™?

The MGI Use Case Note™ describes the ideal customer profile (ICP) for a given solution. It helps prospective buyers understand a product’s “best fit” by identifying its customers:

  • size
  • business models
  • selling regions
  • tech ecosystems
  • sales channels
  • primary verticals
  • and more


The aim is to help interested parties quickly and confidently narrow the list of suppliers that could meet a particular use case. It is not intended to describe the entire range of possible use cases, nor is it an in-depth analysis of the supplier or solution. (For in-depth analysis of a solution, see MGI 360 Ratings™.) See a sample Use Case Note here.

Get the report to see Juro CLM’s ideal customer profile: