This MGI 360 Rating™ is designed to help buyers, suppliers, and investors assess the product functionality, management teams, channel breadth, marketing strategy, and financial positioning of Epicor‘s Configure Price Quote (CPQ) tool.

Epicor receives an MGI 360 Ratings of 51 and a neutral analyst outlook in the Configure Price Quote (CPQ) market. The core CPQ product is native to Microsoft Azure, can support headless deployment, has a fresh, native 3D visual capability, and a visual coding environment. Epicor has a long history with embedded configurators and acquired KBMax in 2021, which is now at the center of Epicor’s CPQ offering. The solution gets high usability marks from customers, has above-average CAD integrations, and is native to Microsoft Azure and integrates with a range of CRM solutions. The product stands out for its visual configurator and industry specific functionality. Manufacturers and industries within Epicor’s target markets should shortlist this solution for its ability to handle complex manufacturing configurations, ease of use, and support for omnichannel visual buying experience.

*This graph highlights how CPQ vendors, including Epicor, compare with one another across a combination of key factors. Epicor’s go-to-market and solution strength are broken down in depth in the report. A fully labeled version of this graphic can be found inside the CPQ Top 25 Buyer’s Guide.

Who Is Epicor?

Founded in 1972, PE-backed Epicor has developed and acquired a deep portfolio of enterprise applications focused on manufacturing, distribution, building supply, automotive, and retail industries. Profitable and growing in the high single digits, the company has over 23,000 customers, of which about 13,000 are running cloud-based applications, and is served by 4500 employees. Epicor completed three acquisitions in the past 12 months, including the PIM, e-commerce product Kyklo in June 2024. The CPQ product is growing substantially faster than the rest of Epicor.

What Is Configure Price Quote?

Configure Price Quote (CPQ) is a software discipline that enables companies to automate complex sales processes. It is typically packaged as a mini-suite of related capabilities enabling precise product configuration, accurate pricing, and rapid quote presentation across all types of channels – direct, indirect, partner/reseller, self-service, guided e-commerce, and OEMs. CPQ is a key element of the agile monetization platform.

CPQ solutions promise a smooth end-to-end customer experience, reduced friction in the sales process, and improved precision and accuracy of product combinations, pricing, terms, and conditions. When properly implemented, CPQ reduces the possibility of quote rejection due to human error. It makes the sales channel smarter and faster, and makes the sales process and downstream outcomes more predictable.

CPQ allows mass customization of relatively complex product lineups, enabling channels to sell complex products at scale. This applies to a broad range of product types – from digital subscriptions and financial services to cars and wind turbines. CPQ has applications in a broad spectrum of industries and business models across a range of stages of maturity: B2B and B2C, physical, digital, and hybrid combinations of goods and services, across myriad channel combinations.

What Are MGI 360 Ratings?

MGI 360 Ratings™ are a comprehensive structured system for evaluating technology companies. The MGI 360 scores reflect analyst opinions based on a scale of 0 to 100, combined with an analyst outlook (Positive, Negative, or Neutral). The 360 Rating system is comprised of 149 unique data points across five pillars:

  • PRODUCT: How strong is the product’s competitive position?
  • MANAGEMENT: How competent and experienced is the management team?
  • CHANNELS: Does the company have a sales capability and channels needed to bring products to market?
  • STRATEGY: Does the company have a realistic view of the opportunity and a compelling strategy for success?
  • FINANCE: Is the company growing and profitable?

360 Ratings in Configure Price Quote condense hours of research and customer references into simple, easy-to-understand ratings and recommendations to clearly demonstrate strengths, weaknesses, and differences among CPQ software vendors. All 360 Ratings in Configure Price Quote are available in the CPQ Top 25 Buyer’s Guide.

MGI clients can download the report below to find out how Epicor compares to peer averages in the CPQ market.

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