Summary: We are initiating coverage of Ayara in the Automated Revenue Management (ARM) market with an initial MGI 360 Rating of 41 and NEUTRAL Analyst Outlook. A newcomer to the ARM market, Ayara is one of the most visionary players in the game. The overall MGI 360 score reflects both the size of the company and its early stage of development. The product is aimed at bridging sales and accounting, and its revenue forecasting engine can even run as a complement to older Rev Rec solutions. Ayara has strong capabilities in API-first context and allows users to inject revenue intelligence functions into many other monetization components such as CPQ. Ayara has achieved early penetration with a number of leading technology companies and has an OEM deal in place with a major enterprise software supplier.

Ideal Use Case: Progressive CFOs/CAOs of high-growth, mid-to-large enterprises looking for a revenue recognition and intelligence solution that integrates within Salesforce.

Primary Competitors: Oracle NetSuite, RightRev, SAP, Zone & Co., Zuora

Representative sample of MGI 360 Ratings scoring with bar charts comparing a company vs. its peer group average in categories of Product, Management, Channels, Strategy, and Finance

About MGI 360 Ratings: MGI 360 Ratings score is a uniform 0 to 100 supplier rating system comprised of 149 unique data points. The scores condense hundreds of hours of research into simple, easy to understand ratings and recommendations to clearly demonstrate differences amongst software vendors. The overall score is comprised of five equally weighted major categories that account for up to 20 points in Product, Management, Channels, Strategy, and Finance. Learn more about MGI 360 Ratings.