Summary: We initiate coverage of Chargify/SaaSOptics in the Automated Revenue Management (ARM) market with an MGI 360 rating of 53 and a NEUTRAL Analyst Outlook. Launched as a recurring revenue analytics and dashboard product integrated into Intuit QuickBooks, SaaSOptics has steadily grown its customer base and consistently increased its product functionality and sales execution. The product offers attractive, above average functionality at below average total cost of ownership compared to direct peers. It is one of a few standalone revenue management solutions, that is integrated but not captive to a specific financials platform. With the recent addition of Chargify’s analytics event-based usage billing capabilities, the combined offering becomes more compelling to its target base and more attractive to slightly larger companies.
Ideal Use Case: SaaS companies under $100 million with low-to-moderate complexity using QuickBooks or Xero for core financials.
Primary Competitors: Chargebee, FinancialForce, Sage Intacct, Zone & Co.