Summary: We are updating the MGI 360 Rating of Good Sign Solutions (“Good Sign”) in the Agile Billing market at 49 and maintain a NEUTRAL analyst outlook. We broadly view Good Sign product as an extremely capable Enterprise billing solution with a breadth of capabilities and depth of features and experience. Customer references paint a picture of a loyal customer base with complex use cases spanning intricate digital and physical business models and covering complex requirements in leasing and service-oriented businesses. This is a proven solution developed by billing domain experts. The product architecture would benefit from additional investment. Good Sign raised private equity capital in 2021 – this has yet to translate into fundamental change or meaningful new outcomes. The Product score of 11.62 reflects a solid technology foundation. But it is also a product portfolio that hasn’t seen the same level of investment and or accelerated innovation as much as has been seen across the industry. The founding management team created a resilient business and prioritizes customer satisfaction, as testimonials from clients consistently highlight the company’s ability to handle complex billing scenarios. There have been recent changes in management aimed at providing more focus on sales and marketing. The Channels score of 6.75 indicates reflects this gap and an opportunity for improvement. The Financials score of 7.07 is reflective of growth that is below its peer group average and of a company that should have gained more market share in recent years. We see this solution as a strong fit for complex business services in the Nordic/Euro area. Good Sign Solutions is one of the few billing software suppliers with a durable ServiceNow partnership.
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Competitors: BillingPlatform, BluLogix, Gotransverse, Oracle, SAP, Zuora
