This MGI 360 Rating™ is designed to help buyers, suppliers, and investors assess the product functionality, management teams, channel breadth, marketing strategy, and financial positioning of Tacton‘s Configure Price Quote (CPQ) tool.

Tacton receives an MGI 360 Rating of 52 and a Neutral analyst outlook in the Configure Price Quote (CPQ) market. The company and product excel as a configurator for engineer-to-order and configure-to-order manufacturing/industrial companies. Tacton has deep experience integrating with complex SAP engineering and manufacturing environments. It has fresh 3D and AR visual configuration and strong integration with CAD and PLM systems. Inline BOM edits, delta pricing, and pre-built integrations via Workato are notable innovations. Tacton recently launched CPQ Service Sales, enabling management of as-installed configurations. The product has a lightweight CRM built in and also integrates to Salesforce and Microsoft Dynamics. The system has a flexible pricing engine, but typically base prices are mastered outside of Tacton. The product has progressed in its ease of use and manageability. User satisfaction overall is high, although some accounts have expressed interest in deeper post-sales business consulting. Tacton’s partner network is quantitatively modest but qualitatively competent.

*This graph highlights how CPQ vendors, including Tacton, compare with one another across a combination of key factors. Tacton’s go-to-market and solution strength are broken down in depth in the report. A fully labeled version of this graphic can be found inside the CPQ Top 25 Buyer’s Guide.

Who Is Tacton?

Tacton Systems AB sells an omnichannel CPQ Solution aimed at medium-to-very-large global manufacturing companies. Tacton leads with a product configurator that handles highly complex configure-to-order and make-to-order use cases combined with visual configuration capabilities (2D, 3D, AR). Tacton launched in 1998 with an on-prem product and now sells cloud-based solutions. With a product-driven culture, the company is now backed by private equity and has strengthened its sales and marketing capacity in the past three years. The company has over 250 employees, with headquarters in Sweden and the US and regional offices in Germany, Poland, and Japan.

What Is Configure Price Quote?

Configure Price Quote (CPQ) is a software discipline that enables companies to automate complex sales processes. It is typically packaged as a mini-suite of related capabilities enabling precise product configuration, accurate pricing, and rapid quote presentation across all types of channels – direct, indirect, partner/reseller, self-service, guided e-commerce, and OEMs. CPQ is a key element of the agile monetization platform.

CPQ solutions promise a smooth end-to-end customer experience, reduced friction in the sales process, and improved precision and accuracy of product combinations, pricing, terms, and conditions. When properly implemented, CPQ reduces the possibility of quote rejection due to human error. It makes the sales channel smarter and faster, and makes the sales process and downstream outcomes more predictable.

CPQ allows mass customization of relatively complex product lineups, enabling channels to sell complex products at scale. This applies to a broad range of product types – from digital subscriptions and financial services to cars and wind turbines. CPQ has applications in a broad spectrum of industries and business models across a range of stages of maturity: B2B and B2C, physical, digital, and hybrid combinations of goods and services, across myriad channel combinations.

What Are MGI 360 Ratings?

MGI 360 Ratings™ are a comprehensive structured system for evaluating technology companies. The MGI 360 scores reflect analyst opinions based on a scale of 0 to 100, combined with an analyst outlook (Positive, Negative, or Neutral). The 360 Rating system is comprised of 149 unique data points across five pillars:

  • PRODUCT: How strong is the product’s competitive position?
  • MANAGEMENT: How competent and experienced is the management team?
  • CHANNELS: Does the company have a sales capability and channels needed to bring products to market?
  • STRATEGY: Does the company have a realistic view of the opportunity and a compelling strategy for success?
  • FINANCE: Is the company growing and profitable?

360 Ratings in Configure Price Quote condense hours of research and customer references into simple, easy-to-understand ratings and recommendations to clearly demonstrate strengths, weaknesses, and differences among CPQ software vendors. All 360 Ratings in Configure Price Quote are available in the CPQ Top 25 Buyer’s Guide.

MGI clients can download the report below to find out how Tacton compares to peer averages in the CPQ market.

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