Company Information
HQ
San Francisco, CA
Founded
2011
Market
Contract Lifecycle Management
Solution
Contract Management
Representative
Customers
Bonusly, Crosscard, Feathr, PixelFLEX, PuzzleHR, TheKey, Trustpoint.One
Ideal Customer
Profile
Micro and small companies looking for an affordable, lightweight CLM solution for sales to automate and manage proposals, quotes, and contracts.
Company Size
PandaDoc is well-suited for micro to small companies ($10M to 100M ideally).
Business Model
Technology Ecosystem(s)
PandaDoc is native to AWS and integrates with popular CRMs like Salesforce, HubSpot, and finance automation software.
Primary Users
Business
IT
Sales
Procurement
HR
Legal
The key users of this solution are sales and sales ops. Small legal and business teams also commonly use the product.
Investment Level
PandaDoc is one of the more affordable products on the market, which is a key reason micro and small businesses are attracted to the solution.
Agility
PandaDoc is known for its quick implementation times and responsive customer support. The product can be installed and administered by the average user.
Complexity
The product is not well-suited for companies with complex contracts, workflows, business and IT requirements.
Geographies
North America
Latin America
EU
ME
Africa
Japan
Asia
Australia /NZ
This solution is a good fit for small companies based in North America and English-speaking organizations in Europe.
Orientation of CLM
GC
Legal Ops
Buy Side
Sell Side
Enterprise
The solution is a good fit for handling sell-side contracts and orgs that do not have formal legal or IT departments.
Top 3 Verticals
Software
PandaDoc is a fit for emerging growth software and tech companies.
Business Services
PandaDoc has experience assisting business services companies with contract automation.
Education & Non-Profit
Small non-profit and education organizations are a good fit for PandaDocs CLM product.
Analyst Notes
PandaDoc is ideally suited for English-speaking companies with less than $100M in revenue looking for a lightweight CLM solution that integrates closely with sales quoting and Salesforce.com. The product is best utilized by sales, ops, business, and very small legal teams with basic contract needs.
While the product lacks the ability to handle high levels of complexity, customers are satisfied with the solutions fast implementation, ease of use, and customer support. The company remains industry-agnostic, but has notable experience with IT/software, retail, education, non-profit, and business services companies.
Management has used venture funding to build the product, create a large, effective sales channel, reach profitability and deliver above-industry-average growth.
