Company Information
HQ
Englewood, CO
Founded
2012
Market
Billing Management
Solution
BillingPlatform Revenue Management Suite
Representative
Customers
Amadeus, DirecTV, N-Able, Valmont, Carrier, JPMorgan Chase
Ideal Customer
Profile
Mid-to-large, B2B/B2C company with digital or hybrid (digital/physical) business model that seeks to integrate modern pricing models (from subscriptions to real-time usage and consumption models) within a mature portfolio of business applications.
Company Size
The ideal customer is between $100 million and $1+ billion in revenues. This can be a standalone organization or a business unit within a larger entity.
Business Model
Technology Ecosystem(s)
The solution runs in Amazon AWS. As a cloud solution, however, having AWS expertise is not a requirement. The product has integration with Salesforce, Oracle NetSuite, and with most major ERP financials packages.
Primary Users
Business
Finance
Operations
Marketing
IT
Sales
Services
Developers
The common users of the solution are IT, finance, business, sales, and operations.
Investment Level
BillingPlatform offers excellent value for midrange investment. Competitive pricing and fast implementation keep upfront costs average, and ongoing expenses are low as no vendor or third-party services are needed for system changes.
Agility
Teams easily set up and manage the system. No need for consultants or integrators except for a small team when required. Ongoing use and maintenance don’t rely on them. Quick implementation of pricing changes, promotions, and offers (hours or days).
Complexity
Monetization requirements spanning modest to relatively high levels of complexity can be addressed by this solution. It can fit within large, sophisticated business and IT environments (e.g., global, multi-product companies with complex business interactions and heterogenous enterprise applications and IT infrastructure).
Geographies
North America
Latin America
EU
ME
Africa
Japan
Asia
Australia /NZ
Organizations based in North America, the EU, and Australia/NZ will find the best fit with this solution. A secondary fit is the Asia region, where BillingPlatform has a small number of existing clients. Companies headquartered in North America and operating globally are also a fit.
Sales Channels
Direct
Online
Indirect
The ideal customers are organizations with either a direct sales model or a direct model complimented by an inside sales operation. Online selling is also supported. BillingPlatform can also manage partner arrangements
and partner settlements.
Top 3 Verticals
High-Tech
The solution is an ideal fit for high-tech SaaS companies and those with a similar business model.
Finance
This solution addresses the complex billing needs of finance services including FinTech.
Communications
This solution is an ideal fit for the communications industry including telco, infrastructure, and network providers in need of a monetization solution outside of the core network.
Analyst Notes
The best use case for BillingPlatform is a B2B/B2C company with mostly digital or hybrid (digital/physical) business model that seeks to integrate modern pricing models (from subscriptions to real-time usage and consumption models) within a mature portfolio of business applications. Many implementations support growth scenarios in which a pilot usage/subscription model is rolled out and then scaled up across a variety of products, channels, and geographies. It is also used for its usage rating capability as an extension to an existing subscription billing system.
BillingPlatform can be a good fit for finance operations, the communications vertical, and companies with a high-tech SaaS business model. The BillingPlatform team has experience deploying its monetization solution across a range of volumes and business model complexities, and the sweet spot is in medium-to-high volume/complexity and agility requirements. With deep domain expertise, the company understands the demands of emerging growth and established global organizations with sophisticated business and IT requirements.