Company Information
HQ
McLean, VA
Founded
2013
Market
Agile Billing
Solution
Subscription Billing (BluIQ)
Representative
Customers
Ooma, Avant, ConvergeOne, EvolveIP, RWS, HED
Ideal Customer
Profile
BluLogix’s ideal user is a mid-to-large size, B2B (or B2C/B2B2C), XaaS business seeking a cloud-based tool spanning quoting to services activation (provisioning) and a wide range of business model charging modalities (one-time, subscription, usage and consumption, and any combination thereof). The technology can support monetization of digital, physical and hybrid business models.
Company Size
The optimal fit is for a company/product line with revenues of $75M – $10B+. Often these are fast-growing companies or established organizations seeking a modern solution that can fit into an enterprise with a sophisticated business applications portfolio.
Business Model
Technology Ecosystem(s)
This solution runs in AWS, is available via the AWS marketplace, and BluLogix’s proprietary tech ecosystem. It can also run on the Oracle OCI infrastructure and has a bi-directional sync with Salesforce CRM.
Primary Users
Business
Finance
Operations
Marketing
IT
Sales
Services
Developers
The common users of this solution are finance and business users. Having IT support is helpful, but not always a pre-requisite for most organizations.
Investment Level
In comparison to its peers, BluLogix is viewed as representing good value for relatively modest upfront and ongoing investment. Customers cite the high ROI of the solution. The involvement of systems integrators can be helpful in more complex projects but is not a must-have in every project.
Agility
From implementation to ongoing use, business, finance, and IT teams can quickly set up and manage the system. The solution does not typically require consultants or integrators, but support is readily available when needed. Pricing changes, promotions, and offers can be put into market moderately quickly (days or weeks).
Complexity
This solution spans the range of monetization complexity – from support of relatively simple subscription business models to highly complex businesses with unique contractual relationships with multi-sided revenue arrangements that combine subscriptions, usage/consumption models, and n-tier hierarchies.
Geographies
North America
Latin America
EU
ME
Africa
Japan
Asia
Australia /NZ
Organizations based in North America and English-speaking countries globally are a good fit. It has live customers in Japan and Australia/NZ.
Sales Channels
Direct
Online
Indirect
This solution excels in supporting multi-tier distribution models in which a company has varied and complex sales distribution channel relationships that require sophisticated monetization capabilities. Companies selling via marketplace or running a marketplace can monetize with this solution.
Top 3 Verticals
XaaS
BluLogix is well equipped to support sophisticated XaaS (anything as a service) billing needs.
IoT
This solution is a good fit for businesses with complex monetization requirements, such as Internet of Things (IoT) sellers.
UCaaS
BluLogix is an ideal fit for Unified Communications as a Service (UCaaS) operations and those with similar distribution channels and business models (e.g., direct and indirect channels, resellers, and mix of physical and digital goods/services sold).
Analyst Notes
BluLogix’s ideal user is a mid-to-large size, B2B or B2C business with a hybrid physical/digital business model. BluLogix has a particular strength in handling monetization for organizations with multi-tier distribution channels globally. It is also a strong fit for organizations selling a mix of software, hardware, services and financing options.
Its primary geography is North America, but it can also find a good fit with companies in any English-speaking country globally. The solution has gained a particular density of customers in the SaaS and broader XaaS markets. It is applicable across other industries and use cases with similar sophisticated business monetization requirements (e.g., IoT products/services, industrials, and medical device manufacturing).
BluLogix has demonstrated an ability to handle increasingly complex businesses models with a solution that can be maintained by business and finance users.
