Company Information

Representative
Customers

Order Alprazolam From Mexico Worldline, Citation, NTRO, Efficio

Ideal Customer
Profile

Service-centric mid to large size enterprises ($25Mil - $1B+) seeking a billing solution that is integrated with their professional services automation solution (PSA) and running on the Salesforce.com platform.

Company Size

This solution suits mid to large size enterprises ( follow link $25 million – $1 billion in revenue).

Business Model

B2B B2C B2X

Physical
Digital
Hybrid

Technology Ecosystem(s)

AWS Microsoft Oracle Salesforce SAP Own/Proprietary

Certinia is built on and integrates well with Salesforce.

Primary Users

Business

Business

Finance

Finance

Operations

Operations

Marketing

Marketing

IT

IT

Sales

Sales

Services

Services

Developers

Developers

The common users of the solution are business and finance.

Investment Level

Developers

Given its extensive capabilities in the PSA and ERP markets, it is uncommon for companies to solely acquire Certinia’s billing solution, making it likely that buyers should expect a moderate investment for a high-quality suite of products with advanced functionality.

Agility

Developers

The billing solution itself is fairly easy to implement and integrate, especially for customers already on the Salesforce platform. When buying a suite of Certinia’s products, implementation may take longer.

Complexity

Developers

In terms of complexity, the billing solution supports modern business models (subscription and usage-based billing). The product integrates well with Salesforce CRM, creating an easy-to-use interface and positive user experience.

Geographies

North America

North America

Latin America

Latin America

EU

EU

ME

ME

Africa

Africa

Japan

Japan

Asia

Asia

Australia /NZ

Australia /NZ

Certinia primarily sells to English speaking organizations in North America and Europe, with some customers in Australia/New Zealand.

Sales Channels

Direct

Direct

Online

Online

Indirect

Indirect

Companies with a direct and/or self-service sales motion will find a good fit with Certinia.

Top 3 Verticals

Professional Services

Professional Services

Professional Services Automation (PSA), Service-as-a-Business (SaaB), and finance automation for services organizations are a primary focus of this solution.

Software

Software

SaaS providers will find a good fit with Certinia.

Healthcare

Healthcare

Companies in the health care vertical, especially those with a digital business unit (e.g. Siemens), are an optimal fit.

Analyst Notes

Certinia’s billing solution is attractive to service-centric companies and current Salesforce customers seeking a more advanced billing product than what Salesforce offers, either as a standalone product or in unison with other products such as revenue recognition, order management, or other. The suite offering is a more sensible purchase as it offers greater value for the cost.

Further, Certinia stands tall as one of the best PSA suite product offerings on the market, which allows companies to operate as a single ecosystem rather than a collection of standalone products that struggle to integrate with one another. This company is ideally suited for B2B companies with a digital business model, ranging from $25 million – $1 billion in revenue.

The billing solution can handle moderate complexity and agility use cases and is well-suited for companies who need usage or subscription billing.