Summary: We initiate coverage of Zoho in the Agile Billing market with an MGI 360 Rating of 51 and a NEUTRAL analyst outlook. Founded in 1996 and privately held, Zoho has become a global player in enterprise applications for small-to-midsize enterprises with highly agile business requirements, as well as larger companies looking for lightweight apps and tools. It has an effective freemium-to-paid online sales motion that attracts smaller, value-oriented companies. Fortune 500 customers also find Zoho apps attractive for single offices, small plants, and departmental use cases. With its own AI (named “Zia”) and a sharp focus on user privacy, Zoho is an example of a software company committed to constant innovation. Recently the company has been investing in its core financials applications and adding capability to subscription billing, automated revenue management, and overall monetization (e.g., quoting, contracting, et al.) functionality.
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Competitors: Binary Stream, Chargebee, ChargeOver, Cheddar, Stax Bill, Stripe