Company Information

HQ

Hamburg, Germany

Founded

2016

Market

Agile Billing

Solution

Billing Automation

Representative
Customers

Volkswagen, Porsche, CommerzBank, Elli, Getec, Compleo, Skidata, Alps Alpine Europe

Ideal Customer
Profile

High volume, medium-low complexity, EU-based digital services providers within the automotive sector. New business ventures within a larger enterprise will find a good fit with Nitrobox.

Company Size

The solution fits organizations that run $10M – $50M in revenues through the system. This can be larger companies ramping up emerging businesses or early growth companies.

Business Model

B2B B2C B2X

Physical
Digital
Hybrid

Technology Ecosystem(s)

AWS Microsoft Oracle Salesforce SAP Own/Proprietary

Built in Microsoft Azure, the solution can be deployed in a multi-tenant SaaS environment or hosted on either Azure or AWS. The most common financial/ERP infrastructure it interacts with is SAP.

Primary Users

Business

Business

Finance

Finance

Operations

Operations

Marketing

Marketing

IT

IT

Sales

Sales

Services

Services

Developers

Developers

Common users of this solution include business, finance, and product management teams.

Investment Level

Developers

Nitrobox is a modestly priced solution that can be implemented with few (or no) external resources. However, customers may need to purchase add-ons or third-party integrators to deploy the solution.

Agility

Developers

The solution can be implemented quickly – onboarding takes as little as 3 months for simpler use cases and 9 months for more complex scenarios. Pricing changes, offers, and promotions can go into effect in approx. 90 days for simple changes or a few months for more complex businesses.

Complexity

Developers

The ideal use case for this solution is a very simple business model with pricing plans that have low levels of change and a fixed number of options. Usage and consumption data can be applied to an invoice. Typical customer invoice volumes are 10-50k invoices/month.

Geographies

North America

North America

Latin America

Latin America

EU

EU

ME

ME

Africa

Africa

Japan

Japan

Asia

Asia

Australia /NZ

Australia /NZ

The solution is a fit for customers based in the DACH region of Europe (Germany, Austria, and Switzerland).

Sales Channels

Direct

Direct

Online

Online

Indirect

Indirect

The ideal sales motion is a direct sales model. Online selling is also supported as a secondary sales motion.

Top 3 Verticals

Automotive

Automotive

This solution is a good fit for online car sales, electric charging, digital parking, car subscriptions, and short-term rentals/car sharing.

Digital Services

Digital Services

Nitrobox supports digital services needs, especially companies selling a physical product through online recurring payments. Also supports Equipment as a Service.

Finance & Banking

Finance & Banking

Non-core billing services for banks are ideally suited with this solution.

Analyst Notes

Nitrobox is a relative newcomer to the monetization space. The founders come from the e-commerce consulting space with the goal of making it easy to test, launch, and scale new business models within established enterprises.

The ideal customer is looking for a subscription billing tool that can be used by product marketing and finance users with little to no training. The billing and invoicing capabilities are additions – not replacements – to the existing billing/financial tools.

The typical product catalog has tens of SKUs and the offers are fixed (non-negotiated contracts with one-click terms and conditions), although it can support negotiated contracts as a separate SKU. As an early-stage solution, the company has an ambitious marketing and product roadmap.