Company Information

HQ

Atlanta, GA

Founded

2002

Market

Agile Billing

Solution

Automated Billing

Representative
Customers

SkySwitch, Telesystem, Crexendo, Spectrotel, Calltower

Ideal Customer
Profile

Tier 2 and 3 communications service providers (CSP) such as telcos, MSPs, and IoT service providers in the US with revenues between $25M-$250M annually seeking an all-in-one billing solution with moderate complexity and volume (up to 10k invoices monthly) requirements that includes a customer portal, payments integration, and quoting capability.

Company Size

Companies with $25 – $250 million in revenues will find a good fit with Rev.io.

Business Model

B2B B2C B2X

Physical
Digital
Hybrid

Technology Ecosystem(s)

AWS Microsoft Oracle Salesforce SAP Own/Proprietary

Rev.io is a good fit for Microsoft-centric organizations. The solution can run in a single or multi-tenant environment on Microsoft Azure.

Primary Users

Business

Business

Finance

Finance

Operations

Operations

Marketing

Marketing

IT

IT

Sales

Sales

Services

Services

Developers

Developers

Business and finance are the primary users of the system. It can be implemented and managed by business owner/VP of operations or finance. Users can extend into sales, support, and operations.

Investment Level

Developers

In a price-competitive market segment, Rev.io gets positive marks from customers who perceive the solution as delivering a positive cost-to-benefit ratio. It is easy to implement and does not require IT or external resources for ongoing support.

Agility

Developers

Agility is at the intersection of overall industry average for agility, and in-line or higher than its direct competitors.

Complexity

Developers

Rev.io is at the intersection of the overall industry average for complexity.

Geographies

North America

North America

Latin America

Latin America

EU

EU

ME

ME

Africa

Africa

Japan

Japan

Asia

Asia

Australia /NZ

Australia /NZ

Rev.io is a good fit for companies operating in the United States. However, expansion into the UK and Europe is likely over the next 24 months.

Sales Channels

Direct

Direct

Online

Online

Indirect

Indirect

The solution supports direct, assisted, channel, and online sales.

Top 3 Verticals

MSPs

MSPs

Usage-based billing for Managed Service Providers is a primary focus of this solution.

IoT & Local/Regional CSPs

IoT & Local/Regional CSPs

Rev.io is a good fit for Communications Service Providers, Telecom, and Internet of Things solutions.

SaaS

SaaS

Rev.io’s billing product is designed to support recurring revenue relationships.

Analyst Notes

Rev.io has emerged as a highly focused, well-managed provider of an integrated billing and payments solution. Customers cite the quality of the people, support, core billing and the ability to offer an auto-pay option as key company and product highlights. Users have been able to consolidate 3-5 systems into a single instance of Rev.io – providing significant resource and cost savings. The typical customer is using Quickbooks, Oracle NetSuite, or similar SME accounting package. An open, and improving API, gets mention from customers who integrate Rev.io into complementary areas of AMP (e.g., Hubspot and Salesforce for CRM, Masterstream for telco ERP).

The company has gradually expanded its management team, bolstered its marketing and sales activities, and honed its focus around local and regionally expanding MSPs and CSPs. Compared to direct peers, Rev.io has the most complete balance across its product, management, marketing, and support capabilities. Its strength lies in its overall offering and the stability of the company it is neither highly exceptional nor deficient in any single area of its business. Since MGI started covering Rev.io (originally H2O – Overgroup), the company’s performance has noticeably improved in the past 36 months.