Company Information
HQ
Atlanta, GA
Founded
2002
Market
Agile Billing
Solution
Automated Billing
Representative
Customers
SkySwitch, Telesystem, Crexendo, Spectrotel, Calltower
Ideal Customer
Profile
Tier 2 and 3 communications service providers (CSP) such as telcos, MSPs, and IoT service providers in the US with revenues between $25M-$250M annually seeking an all-in-one billing solution with moderate complexity and volume (up to 10k invoices monthly) requirements that includes a customer portal, payments integration, and quoting capability.
Company Size
Companies with $25 – $250 million in revenues will find a good fit with Rev.io.
Business Model
Technology Ecosystem(s)
Rev.io is a good fit for Microsoft-centric organizations. The solution can run in a single or multi-tenant environment on Microsoft Azure.
Primary Users
Business
Finance
Operations
Marketing
IT
Sales
Services
Developers
Business and finance are the primary users of the system. It can be implemented and managed by business owner/VP of operations or finance. Users can extend into sales, support, and operations.
Investment Level
In a price-competitive market segment, Rev.io gets positive marks from customers who perceive the solution as delivering a positive cost-to-benefit ratio. It is easy to implement and does not require IT or external resources for ongoing support.
Agility
Agility is at the intersection of overall industry average for agility, and in-line or higher than its direct competitors.
Complexity
Rev.io is at the intersection of the overall industry average for complexity.
Geographies
North America
Latin America
EU
ME
Africa
Japan
Asia
Australia /NZ
Rev.io is a good fit for companies operating in the United States. However, expansion into the UK and Europe is likely over the next 24 months.
Sales Channels
Direct
Online
Indirect
The solution supports direct, assisted, channel, and online sales.
Top 3 Verticals
MSPs
Usage-based billing for Managed Service Providers is a primary focus of this solution.
IoT & Local/Regional CSPs
Rev.io is a good fit for Communications Service Providers, Telecom, and Internet of Things solutions.
SaaS
Rev.io’s billing product is designed to support recurring revenue relationships.
Analyst Notes
Rev.io has emerged as a highly focused, well-managed provider of an integrated billing and payments solution. Customers cite the quality of the people, support, core billing and the ability to offer an auto-pay option as key company and product highlights. Users have been able to consolidate 3-5 systems into a single instance of Rev.io – providing significant resource and cost savings. The typical customer is using Quickbooks, Oracle NetSuite, or similar SME accounting package. An open, and improving API, gets mention from customers who integrate Rev.io into complementary areas of AMP (e.g., Hubspot and Salesforce for CRM, Masterstream for telco ERP).
The company has gradually expanded its management team, bolstered its marketing and sales activities, and honed its focus around local and regionally expanding MSPs and CSPs. Compared to direct peers, Rev.io has the most complete balance across its product, management, marketing, and support capabilities. Its strength lies in its overall offering and the stability of the company it is neither highly exceptional nor deficient in any single area of its business. Since MGI started covering Rev.io (originally H2O – Overgroup), the company’s performance has noticeably improved in the past 36 months.