Company Information
HQ
Waldorf, Germanny
Founded
1972
Market
Billing Management
Solution
SAP BRIM, SAP Subscription Billing
Representative
Customers
Adobe, Microsoft, AT&T Wireless, Roche, Ingram-Micro, Hilti Group
Ideal Customer
Profile
A global enterprise with sophisticated, high-volume, potentially real-time requirements and a deep organizational commitment to SAP applications and infrastructure.
Company Size
This solution best suits large enterprises ($500M – 10B+ in revenue).
Business Model
Technology Ecosystem(s)
The recent cloud versions are being built in AWS and deployable in other public clouds.
Primary Users
Business
Finance
Operations
Marketing
IT
Sales
Services
Developers
Finance and IT are the primary users, followed by business and operations.
Investment Level
High – The ideal customer profile is a deeply committed SAP account with IT and finance support for the initial and ongoing investment necessary for success.
Agility
Core BRIM falls below the industry average in agility (~40 vs industry average of 60). The newer Subscription Billing solution is a step in the right direction.
Complexity
SAP ranks 1st in the industry for its ability to support complex, sophisticated business requirements at scale.
Geographies
North America
Latin America
EU
ME
Africa
Japan
Asia
Australia /NZ
SAP is one of the few truly global enterprise software applications.
Sales Channels
Direct
Online
Indirect
Channel complexity (direct, indirect, online, and across business units and geographies) is supported.
Top 3 Verticals
High-Tech & XaaS
Technology hardware and software companies delivering a hybrid mix of products as well as services and financing and seeking to experiment with converged billing.
Communication Services
Good fit for B2C and B2B communications-oriented businesses with a hybrid (physical/digital) business model operating at scale and often in real-time.
Consumer & Business Services
Suitable for consumer-centric and business service companies with moderate to high complexity operating at scale and exploring new business models such as usage and complex subscription models.
Analyst Notes
SAP options for billing management cover breadth and depth of requirements backed up by numerous implementation examples within organizations with high degrees of complexity, large volumes of data, and often requiring quick-time or real-time mediation.
The solution integrates well with a broader set of SAP monetization functional modules that fit the Agile Monetization Platform (AMP) reference model definitions for CPQ, Automated Revenue Management (ARM), entitlement management, provisioning, and multi-party settlement among others. It then connects to a wider SAP software ecosystem. SAP billing management solution is best suited to global organizations that have a meaningful commitment to the SAP technology and ecosystem, depth of technical and financial resources, and enough timing runway to put the overall system in place and maintain it. The cloud SAP version supports quick implementations for simple cases, while hosted BRIM versions require a longer approach with global systems integrators involved throughout the project lifecycle.