Company Information
HQ
San Mateo, CA
Founded
2007
Market
Billing Management
Solution
Zuora Billing
Representative
Customers
Microsoft, Sony, Ford, GM, Honeywell
Ideal Customer
Profile
Monetization projects seeking full spectrum subscription management with medium transaction volumes and modest to moderate complexity across a range of company sizes (from SME to large) with billing value of $25Mil to $1Bil as the sweet spot.
Company Size
Zuora Billing is best utilized by mid to large size ($100 million – $5 billion) companies.
Business Model
Technology Ecosystem(s)
This is a multi-tenant cloud solution running in Amazon AWS and Microsoft.
Primary Users
Business
Finance
Operations
Marketing
IT
Sales
Services
Developers
The primary users are within the finance function, product teams, and IT.
Investment Level
The typical customer has a mature to fully mature finance infrastructure. As such, there is an initial implementation phase measured in months (typically 6-12+ months for mid to large enterprises – slightly faster for smaller, less complex projects). Most implementations are done via SI partners. Typically, there is a level of IT involvement pre and post going live.
Agility
Given its functionality, the solution typically is operated by the finance team that is able to carry the bulk of the implementation and manage on-going changes. It is able to automate most revenue scenarios, inclusive of retro-active accounting changes that are common in B2B contract-based revenue agreements.
Complexity
Zuora Billing handles medium levels of billing complexity. In specific verticals (i.e., Publishing, Media), the billing product can handle greater complexity.
Geographies
North America
Latin America
EU
ME
Africa
Japan
Asia
Australia /NZ
Zuora primarily sells to English speaking organizations in North America, Europe, Japan, and Asia.
Sales Channels
Direct
Online
Indirect
The ideal customer sells via a direct, online, and indirect (channel) sales model.
Top 3 Verticals
Software & High-Tech
Good fit for a range of subscription billing requirements more concentrated with growth companies.
Publishing
Strong fit for publishers across a spectrum of sizes and geographies.
Consumer & Business Services
Zuora Billing can support a wide range of billing requirements for business and consumer services.
Analyst Notes
Founded in 2007, Zuora has a proven track record as a midmarket billing solution that can handle a wide range of volume, complexity, and agility across geographies.
Zuora Billing is ideally suited for B2B/B2C companies with a hybrid (digital/physical) business model that have a pure subscription business or a hybrid business model with relatively low rates of change and complexity. The ideal client ranges in size from $100 million to $5 Billion in revenue, with medium volume and complexity needs.
In addition to its core functionality as a billing system, Zuora also has a market-leading revenue recognition solution (See MGI 360 Ratings: Automated Revenue Management).