Company Information
HQ
San Francisco, California
Founded
2009
Market
Agile Billing
Solution
Stripe Billing
Representative
Customers
Headspace, Atlassian, Postmates, HubSpot, Patreon
Ideal Customer
Profile
Seed stage and Series A companies with developer-focused approaches to billing, that need a rapid start and a limited number of product pricing permutations with low overall complexity.
Company Size
The solution is an ideal fit for early stage companies (<$1 – 30 million in revenue).
Business Model
Technology Ecosystem(s)
Stripe’s proprietary tech ecosystem runs in hosted AWS data centers.
Primary Users
Business
Finance
Operations
Marketing
IT
Sales
Services
Developers
The common users of the solution are IT/development and finance.
Investment Level
Stripe Billing is priced relatively affordably for early-stage companies, but its cost effectiveness may wane as companies grow in volume and complexity.
Agility
Stripe Billing is quick to integrate, especially for customers already using the payment processor.
Complexity
Stripe’s billing product is on the low complexity end of the scale, but this isn’t necessarily a fault of the solution. The ideal customer is in need of a low complexity billing solution coupled with a payment processor and potentially a few other product add-ons.
Geographies
North America
Latin America
EU
ME
Africa
Japan
Asia
Australia /NZ
This solution can be implemented in North America, Europe, ANZ, and APAC countries.
Sales Channels
Direct
Online
Indirect
The ideal use case is a company selling online (e.g., PLG) or with a direct salesforce.
Top 3 Verticals
Software
Engineering-centric software companies area major vertical for Stripe.
Digital Services
Digital services of all kinds, particularly those sold uniquely online, are a key focus.
Education/Online Training
Online training and educational services with simple one-time subscription payments is a top 3 vertical.
Analyst Notes
Stripe Billing is ideally suited for early-stage companies in need of a rudimentary billing product often coupled with payment processing. It may also appeal to divisions of larger companies seeking to experiment with subscription-based business models of low complexity and modest volume. Stripe’s strength as a business is its all-in-one e-commerce platform, not billing. The company delivers an easy-to-use, basic billing product.
Stripe Billing is tightly integrated with Stripe Payment Processing and the majority of customers use both solutions in tandem. Companies that need more than one payment processor (e.g., a payment solution beyond Stripe), will find Stripe Billing to be limiting. Developers find the API-first approach of Stripe to be appealing. Finance and business users keen on more hands-on support find it less appealing. In a relatively short period of time, Stripe Billing has garnered a significant amount of market share and sparked the imagination of product-led growth developers around the world.
