Company Information
HQ
Burnaby, BC, Canada
Founded
1999
Market
Agile Billing
Solution
Advanced Recurring Contract Billing
Representative
Customers
Chicago Cubs, Bed Bath and Beyond, Quicken Loans, Toronto Region Board of Trade, Gillette
Ideal Customer
Profile
Midsize English-speaking companies in North America and Europe requiring increased capabilities for billing and financial management beyond the core capabilities within all versions of Microsoft Dynamics.
Company Size
Start-ups to midsize enterprises are a fit for this solution. Some large enterprises are using it when appropriate from a volume/complexity perspective.
Business Model
Technology Ecosystem(s)
Binary Stream is applicable for any MSFT Dynamics environment.
Primary Users
Business
Finance
Operations
Marketing
IT
Sales
Services
Developers
The daily users are within finance, sales and the business.
Investment Level
Very modestly priced, Binary Stream applications are inexpensive add-ons to any Dynamics environment and have low overall TCO.
Agility
The Binary Stream billing functionality can be implemented with little to no outside resource and maintained by the customer without need for external services. Although the UX is a bit dated, it is relatively easy to use and familiar to any Dynamics user.
Complexity
Compared to peers, the solution rates among the top in complexity and ability to handle volume.
Geographies
North America
Latin America
EU
ME
Africa
Japan
Asia
Australia /NZ
Binary Stream primarily sells to English speaking organizations in North America and Europe.
Sales Channels
Direct
Online
Indirect
Companies with a direct and/or self-service sales motion will find a good fit with Binary Stream.
Top 3 Verticals
Software & High-Tech
Caters to high-tech and IT companies, particularly those with a mix of one-time and subscription billing.
Financial Services
Small to midsized financial services organizations including specialized and regional exchanges.
Manufacturing
Discrete manufacturers with a recurring revenue service are a good fit.
Analyst Notes
Binary Stream is primarily (exclusively) a fit for organizations committed to the Microsoft Dynamics applications (F&O, Business Central, et al).
Product and services businesses should evaluate Binary Stream to understand the capabilities and deficiencies of the standard billing functionality within Dynamics, and as the logical next step before considering stand-alone systems not native to Microsoft Dynamics.
The first Binary Stream applications were built for Dynamics GP (nee Great Plains Software). With about 500 customers using its billing functionality, Binary Stream also offers finance modules for the Dynamics products (e.g., Multi-element Revenue Allocation, support for ASC 842 – equipment leasing, and Advanced Revenue and Expense Deferrals (ARED). Dynamics coupled with Binary Stream make it a competitor to peer cloud financials solutions for SMEs up to $1 Billion in revenues.
