Company Information

HQ

Pleasanton, CA

Founded

2005

Market

Billing Management

Solution

Enterprise Revenue Management System

Representative
Customers

Snowflake, Blue Yonder, ServiceSource, Xactly

Ideal Customer
Profile

Midmarket to large service-centric industry (i.e., non-industrial/non-manufacturing) enterprises seeking integrated financials, revenue automation, and planning functionality from a mature, growing cloud vendor.

Company Size

This solution is best suited for medium to large companies ($100M – $5B+ in revenue).

Business Model

B2B B2C B2X

Physical
Digital
Hybrid

Technology Ecosystem(s)

AWS Microsoft Oracle Salesforce SAP Own/Proprietary

Workday’s billing product runs on AWS and the proprietary Workday cloud.

Primary Users

Business

Business

Finance

Finance

Operations

Operations

Marketing

Marketing

IT

IT

Sales

Sales

Services

Services

Developers

Developers

Primary users are in Business, Finance, IT, and HR departments.

Investment Level

Developers

In comparison to its peers, Workday’s billing solution is neither the cheapest nor most expensive product on the market. A prospective buyer is unlikely to purchase the billing product alone as Workday’s allure is their multifaceted platform with solutions for finance and HR teams. Thus, purchasing multiple systems can be costly, but as a leading provider for many of these solutions, the value of the products exceeds the cost.

Agility

Developers

Workday’s billing system takes a fairly short amount of time to implement, but implementation time ranges based on the number of Workday products being purchased.

Complexity

Developers

Workday’s billing system is best suited for low to medium complexity use cases.

Geographies

North America

North America

Latin America

Latin America

EU

EU

ME

ME

Africa

Africa

Japan

Japan

Asia

Asia

Australia /NZ

Australia /NZ

Workday caters to clients in North America, Western Europe, Asia, and Australia/New Zealand.

Sales Channels

Direct

Direct

Online

Online

Indirect

Indirect

Companies with a direct and/or online sales motion will be well served by Workday.

Top 3 Verticals

High-Tech

High-Tech

Workday has continued momentum in high tech, propelled in part by Salesforce’s move from Oracle to Workday financials.

Media & Entertainment

Media & Entertainment

Media and Entertainment is a primary focus for the finance oriented applications.

Services

Services

Services generally, and business services in particular, fall within the functional comfort zone of Workday.

Analyst Notes

Workday’s billing solution is well-chosen for mainstream technology adopters who want a cloud based modern financials solution that is gradually evolving in functional breadth and depth. Service-centric companies with low to medium complexity and agility needs based in North America will appreciate the breadth of Workday’s solution.

The company’s drive for continuous investment and innovation across products allows them to intelligently sell within their dedicated customer base and attract new customers within their target markets. Workday has been one of the few mega-vendors to have a multiyear, consistent R&D approach to AI/ML investment that transcends the marketing hype du jour. This investment is already yielding product benefits across HCM and financials and will undoubtedly have a positive impact on billing in particular. Workday is generally cautious in making product and customer commitments, a measured approach that leaves the company open to critique for not innovating fast enough. However, it’s track record is generally very positive, as evidenced by its dedicated and loyal customer base.