Company Information
HQ
Pleasanton, CA
Founded
2005
Market
Billing Management
Solution
Enterprise Revenue Management System
Representative
Customers
Snowflake, Blue Yonder, ServiceSource, Xactly
Ideal Customer
Profile
Midmarket to large service-centric industry (i.e., non-industrial/non-manufacturing) enterprises seeking integrated financials, revenue automation, and planning functionality from a mature, growing cloud vendor.
Company Size
This solution is best suited for medium to large companies ($100M – $5B+ in revenue).
Business Model
Technology Ecosystem(s)
Workday’s billing product runs on AWS and the proprietary Workday cloud.
Primary Users
Business
Finance
Operations
Marketing
IT
Sales
Services
Developers
Primary users are in Business, Finance, IT, and HR departments.
Investment Level
In comparison to its peers, Workday’s billing solution is neither the cheapest nor most expensive product on the market. A prospective buyer is unlikely to purchase the billing product alone as Workday’s allure is their multifaceted platform with solutions for finance and HR teams. Thus, purchasing multiple systems can be costly, but as a leading provider for many of these solutions, the value of the products exceeds the cost.
Agility
Workday’s billing system takes a fairly short amount of time to implement, but implementation time ranges based on the number of Workday products being purchased.
Complexity
Workday’s billing system is best suited for low to medium complexity use cases.
Geographies
North America
Latin America
EU
ME
Africa
Japan
Asia
Australia /NZ
Workday caters to clients in North America, Western Europe, Asia, and Australia/New Zealand.
Sales Channels
Direct
Online
Indirect
Companies with a direct and/or online sales motion will be well served by Workday.
Top 3 Verticals
High-Tech
Workday has continued momentum in high tech, propelled in part by Salesforce’s move from Oracle to Workday financials.
Media & Entertainment
Media and Entertainment is a primary focus for the finance oriented applications.
Services
Services generally, and business services in particular, fall within the functional comfort zone of Workday.
Analyst Notes
Workday’s billing solution is well-chosen for mainstream technology adopters who want a cloud based modern financials solution that is gradually evolving in functional breadth and depth. Service-centric companies with low to medium complexity and agility needs based in North America will appreciate the breadth of Workday’s solution.
The company’s drive for continuous investment and innovation across products allows them to intelligently sell within their dedicated customer base and attract new customers within their target markets. Workday has been one of the few mega-vendors to have a multiyear, consistent R&D approach to AI/ML investment that transcends the marketing hype du jour. This investment is already yielding product benefits across HCM and financials and will undoubtedly have a positive impact on billing in particular. Workday is generally cautious in making product and customer commitments, a measured approach that leaves the company open to critique for not innovating fast enough. However, it’s track record is generally very positive, as evidenced by its dedicated and loyal customer base.