Company Information
HQ
Peachtree Corners, GA
Founded
2009
Market
Agile Billing
Solution
Advanced Billing
Representative
Customers
Clearbit, Motorola, Stack Overflow, Dialsource, Scope
Ideal Customer
Profile
B2B, Seed – Series B, recurring revenue company based in North America, offering digital goods that require low-to-medium levels of volume and complexity. A company that is looking for a full-cycle financial reporting and revenue management solution.
Company Size
Maxio is a good fit for companies making $1M – $100M in revenues.
Business Model
Technology Ecosystem(s)
Maxio runs in the Amazon cloud.
Primary Users
Business
Finance
Operations
Marketing
IT
Sales
Services
Developers
Common users include business and finance teams.
Investment Level
Maxio offers attractive, above-average functionality at below-average TCO compared to direct peers.
Agility
The solution does not require any IT support and has a number of finance customers who have self-implemented the product in multiple organizations.
Complexity
The billing product is suitable for organizations with moderate complexity requirements.
Geographies
North America
Latin America
EU
ME
Africa
Japan
Asia
Australia /NZ
Ideally suited for companies headquartered in N. America, but also well suited for other English-speaking countries around the world.
Sales Channels
Direct
Online
Indirect
Companies with a direct sales motion will find a good fit with Maxio.
Top 3 Verticals
E-Learning
Well-suited for education and e-learning companies.
B2B SaaS
B2B software companies and digital goods providers are a primary focus of this solution.
Subscription-Based Services
Maxio is an excellent fit for recurring revenue organizations.
Analyst Notes
Founded in 2022 with the merging of Chargify and SaaS Optics (both founded in 2009), Maxio offers an integrated revenue management solution that includes billing, ARM, collections, and financial reporting. It offers handle event-based usage billing capabilities and recently added payment processing functionality.
The company is prudently managed and reaching profitability while continuing to press on growth. The management team has added more breadth and depth, and the sophistication of their channel organization is increasing.
The solution is best suited to a growth B2B SaaS company with revenues of $1Mil – $100Mil, and a mostly digital business model. Typical customers are finance leaders seeking to inject financial hygiene into their business and looking to support the company’s routine and transformational finance events like reporting, billing, audits, fundraising, M&A and other key business activities.
