Company Information
HQ
Amsterdam, Netherlands
Founded
2011
Market
Agile Billing
Solution
Subscriber Retention Management
Representative
Customers
Tennis Channel, Broadway HD, CBC, Setanta Sports, Ringier
Ideal Customer
Profile
Cleeng is ideally suited for mid to large size B2C companies seeking a subscription billing product with low to medium complexity and volume use cases in the OTT space.
Company Size
Cleeng is ideally suited for mid to large size ($100 million – $1 billion) companies.
Business Model
Technology Ecosystem(s)
The solution runs on Amazon AWS. As a cloud solution, however, having AWS expertise is not a requirement. The product integrates with Salesforce CRM and most major financials packages.
Primary Users
Business
Finance
Operations
Marketing
IT
Sales
Services
Developers
The common users of the solution are business, finance, and IT.
Investment Level
The initial investment in Cleeng is in line or in some cases lower, than peers due to the nature of the MOR option which lowers the upfront investment. Over time however, total cost of ownership grows as customers pay a premium for the outsourced payment processing service.
Agility
The ideal fit is for users with low to medium levels of business change and low complexity requirements.
Complexity
Customers with one-time charges or fixed recurring payments and modest product catalogs are an ideal fit for Cleeng.
Geographies
North America
Latin America
EU
ME
Africa
Japan
Asia
Australia /NZ
Cleeng primarily sells its solution to companies based in North America and Europe.
Sales Channels
Direct
Online
Indirect
Companies/offerings that are sold online and with a direct sales force are a fit.
Top 3 Verticals
OTT
Well suited for over-the-top (OTT) and streaming platforms.
Media & Entertainment
Newly created streaming services are in its core market.
Professional Sports
Streaming professional sports is a particular sweet spot among its base.
Analyst Notes
Cleeng is ideally structured for OTT broadcasters, especially those in professional sports with low-to-medium billing complexity and medium volume. These mostly are B2C companies with a digital business model in need of a billing solution that can handle a subscription model as well as catalog and promotion management, customer onboarding, customer service, identity management, and a variety of payment management modalities.
The product is suited for mid to large size companies based in North America or Europe. It serves as a merchant of record for its customers — taking on the responsibility for payment processing and collections. This provides a Cleeng customer with an vertically-integrated solution, eliminating the need for the customer to manage payments. The downside is that the end user may have an uneven or negative payments/support experience that is outside the control of the Cleeng customer, putting a substantial load on the ability of Cleeng to provide consistent customer service.
