OPINION: Following the merger of Avangate and 2Checkout, the company has cleaned up its branding and refocused the business on supporting the Payment Facilitator model and a hybrid deployment approach. The company is now fully licensed in the US as a payments institute and is expected to be fully licensed in the EU later this year. The focus and efficacy of marketing has improved substantially and translated into growth in the number of merchants, including a number of highly competitive wins and displacements. Both topline growth and profitability have improved. Partnership activity remains modest and an area for improvement.
USE CASE: Digital and physical goods and services companies seeking to scale up by monetizing opportunities of $5 million to $15 million.
COMPETITORS: BlueSnap, cleverbridge, FastSpring, Nexway, Recurly, Stripe, and other best of breed Agile Monetization tool suppliers.