Billing – Aptitude Software

In the Agile Billing market, we rate Aptitude Software (MPP Global offering) at 45 with a NEUTRAL analyst outlook. Aptitude has significant depth of expertise in finance software and acquired the MPP Global eSuite billing and subscriber management product in 2021. The solution covers lifecycle of subscription management functionality for media, OTT (over-the-top) streaming services, and potentially a broader set of consumer services outside of the entertainment industry. Its capabilities cover subscription billing but also include self-service and portal management, identity management, retention, and analytics. Functionally capable and proven in the market, the MPP product’s competitive position has been slowly eroding in comparison to peers and needs modernization (namely, updating UX and increasing agility). MPP Global market traction could benefit if Aptitude was to explicitly articulate its long-term commitment and additional investment in R&D, customer success and support, sales, and marketing. If the RevStream (acquired by Aptitude in 2017) automated revenue management (ARM) product experience is indicative, the MPP Global team may see increased budget, but it may take time. Prospective customers should evaluate the Aptitude solution on an as-is basis and carefully manage expectations for roadmap delivery.