Summary: In the Agile Billing market, Certinia (formerly FinancialForce) achieves an MGI 360 Rating of 52 and a NEUTRAL analyst outlook. Certinia positions itself as a Service-as-a-Business (SaaB) software provider offering an operational and financial management software suite aimed at effectively operating service-centric businesses. From a technology perspective, Certinia primarily concentrates on the Salesforce ecosystem and customer base and offers a solution that is fully native to the platform. The recently rebranded company is led by an experienced and energetic management team (Management score: 11.98) focused on continuous innovation and product expansion. Compared to immediate competitors, Certinia has a robust channel – a combination of their own sales reps and a unique relationship with Salesforce. The Certinia billing solution has capabilities aimed specifically at service-centric businesses, especially ones in professional services automation (PSA), including features for complex project billing, tight integration with resource management, planning, services CPQ, ARM, FP&A, and other functional modules. The rebranding provides Certinia with an opportunity for a renewed marketing push as the markets begin to recognize the rapidly growing share of services in the global economy and the full scope of the SaaB opportunity.

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Competitors: Chargebee, JustOn, Maxio, Oracle NetSuite, Sage Intacct, Zuora.

About MGI 360 Ratings: MGI 360 Ratings score is a uniform 0 to 100 supplier rating system comprised of 149 unique data points. The scores condense hundreds of hours of research into simple, easy to understand ratings and recommendations to clearly demonstrate differences amongst software vendors. The overall score is comprised of five equally weighted major categories that account for up to 20 points in Product, Management, Channels, Strategy, and Finance. Learn more about MGI 360 Ratings.