Summary: In the Agile Billing market, Certinia (formerly FinancialForce) achieves an MGI 360 Rating of 52 and a NEUTRAL analyst outlook. Certinia positions itself as a Service-as-a-Business (SaaB) software provider offering an operational and financial management software suite aimed at effectively operating service-centric businesses. From a technology perspective, Certinia primarily concentrates on the Salesforce ecosystem and customer base and offers a solution that is fully native to the Force.com platform. The recently rebranded company is led by an experienced and energetic management team (Management score: 11.98) focused on continuous innovation and product expansion. Compared to immediate competitors, Certinia has a robust channel – a combination of their own sales reps and a unique relationship with Salesforce. The Certinia billing solution has capabilities aimed specifically at service-centric businesses, especially ones in professional services automation (PSA), including features for complex project billing, tight integration with resource management, planning, services CPQ, ARM, FP&A, and other functional modules. The rebranding provides Certinia with an opportunity for a renewed marketing push as the markets begin to recognize the rapidly growing share of services in the global economy and the full scope of the SaaB opportunity.
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Competitors: Chargebee, JustOn, Maxio, Oracle NetSuite, Sage Intacct, Zuora.
