OPINION: Following Ericsson’s acquisition of MetraTech on July 29, 2014, ECB has seen an erosion of its competitive market position. Outside of telecom and transportation infrastructure projects, the product is rarely considered a finalist in competitive evaluations. Lack of effective marketing has led to diminished brand value and visibility, and, while ECB has largely held onto its originally installed base of clients, it is experiencing some customer attrition and key staff turnover. The company’s inability to offer a true cloud solution or move quickly in its product modernization and marketing has put a damper on growth (we estimate ECB revenue growth as flat). The company expects to start field testing a SaaS version of ECB in December 2018. It has introduced a revenue recognition capability packaged as a feature and is in the process of updating the product UX.
USE CASE: Existing ECB customers with a working solution covering business models with little or no change and committed Ericsson accounts primarily in telecom/IoT scenarios.
COMPETITORS: Amdocs, Aria Systems, BillingPlatform, goTransverse, LogiSense, Oracle, SAP, Zuora
