OPINION: The core strength of FinancialForce (“FF”) lies in its native use of the Salesforce platform. The ARM functionality and broader monetization capabilities have shown improvement over the past 24 months. FF ARM customers highlight its ease of use and ability to be quickly set up by a small finance team. However, in our view, the investment into the overall financials solution has not kept pace with the market, in part due to the far greater success of FF’s PSA product. Among the integrated financials and ARM products, FF is one of the only ARM products that can be run stand-alone (i.e., without the financials being used). This is attractive to business units of larger entities that are heavy Salesforce users and require ARM functionality to engage with a global finance infrastructure.
USE CASE: Lower mid-market enterprises ($25 million to $250 million) seeking an integrated financials and ARM solution running natively on the Salesforce platform.
COMPETITORS: Billing software suppliers with ARM functionality like BillingPlatform, Gotransverse, and Just.On as well as ARM suppliers such as Oracle-NetSuite, SaaSOptics, Sage Intacct, Softrax, and Zuora.