Summary: We are increasing the MGI 360 Rating of FinancialForce.com in the Automated Revenue Management (ARM) market from 48 to 53 and maintain a NEUTRAL Analyst Outlook. FinancialForce’s (“FF”) core strength is its native use of the Salesforce platform. Customers can run the ARM solution on the Force.com platform or Heroku, and the rev rec capabilities can be tied directly to contracts within Salesforce or a preferred CPQ on-platform. FF ARM customers highlight the ease of use, accounting expertise, and strong support. Among the integrated financials and ARM products, FF is one of the few ARM products that can both run as a standalone tool (i.e., without the financials being used) and handle project accounting/rev rec needs. This is attractive to business units of larger entities that rely on Salesforce and require ARM functionality to connect to a global financials infrastructure. The product has received incremental investment over the past two years, keeping it in line with the industry average.
Ideal Use Case: Midmarket enterprises ($25Mil – $250Mil) selling products and services, seeking an integrated financials and ARM or standalone rev rec solution running on the Salesforce.com platform.
Primary Competitors: Chargify-SaaSOptics, Chargebee, JustOn, Oracle NetSuite, Sage Intacct