OPINION: GoTransverse’s upgraded rating stems from incremental senior additions to the management team (Management: 67 to 68), improved execution in product and ecosystem as well as far stronger feedback from customer references (Product: 58 to 64), and advancement in brand visibility and deal participation (Marketing: 50 to 53). The company’s Finance score remains 45, largely influenced by steady (but still modest) growth rate. Development of third party partnerships bumped the Channels score from 30 to 35. Sales execution is improving, but the size of the channel is still a constraint and a work in progress. We see improved execution and greater cohesion within the goTransverse management team, and this has translated into a number of notable new customer wins. Companies seeking sophisticated monetization and financial management functionality beyond simple subscriptions should shortlist goTransverse. The detailed MGI 360 Rating on goTransverse is available to subscribers.
COMPETITORS: Aria Systems, BillingPlatform, Ensim, Metratech/Ericsson, Monexa/Netsuite, Oracle BRM, SAP Hybris, Zuora