Overview

Configure Price Quote (CPQ) software is a keystone for successful organizations’ revenue engines. The market for this software, however, is hyper-fragmented. Whether it’s configuring for complex industrial manufacturing, dynamic pricing across multiple motions, or agile quoting to accelerate deal cycles, there are options. Nearly all vendors will claim ability in more than one aspect of CPQ, but almost none live up to the claim. MGI MarketLens™ reports cut through the confusion by mapping suppliers against two critical dimensions at a time, helping buyers, investors, and partners see where products align relative to core requirements and their use cases.

This MarketLens™ Report highlights how leading CPQ solutions compare across four perspectives:

  • Go-to-Market Strength vs. Solution Strength: How does a supplier’s functional breadth and depth compare to its ability to bring the product to market, scale up its adoption, and successfully grow its customer base?
  • Agility vs. Complexity: How does a product’s agility compare to its ability to handle complex configuration, pricing, and/or quoting scenarios?
  • Volume vs. Agility: How does a product’s ability to handle large volumes of quotes and line items compare to its agility?
  • Complexity vs. Volume: How does a product’s ability to handle complex configuration, pricing, and/or quoting scenarios compare to its ability to handle large volumes of quotes and line items?

Sample MGI CPQ MarketLens™: Go-to-Market Strength vs. Solution Strength

Sample MarketLens chart depicting CPQ vendors' Go-to-Market Strength (composite Management, Channel, Finance, and Strategy scores) against their Solution Strength (Product score). This maps vendor capabilities against customers' potential CPQ use cases.

Why this MarketLens™ matters

Organizations selecting a CPQ solution face a critical choice:

  • Short-term tactical need (24–36 months): Focus more on Solution Strength and the Agility/Complexity/Volume lenses.
  • Long-term strategic partner: Consider the vendor’s long-term viability and Go-to-Market Strength alongside product depth.

Key takeaways from the CPQ MarketLens™

Scope of this MarketLens™ Report

This Configure Price Quote MarketLens™ report is an extract from the MGI Research CPQ Top 35 Buyer’s Guide, which includes 18 MGI 360 Rated™ vendors and 17 Honorable Mentions. Placement on each chart represents a CPQ supplier’s “sweet spot” use case, not absolute maximum performance.

Get the MarketLens™ report to see where all 18 rated CPQ suppliers land across the four MarketLens™ charts. Use it alongside the CPQ Top 35 Buyer’s Guide for deeper ratings, profiles, and use-case guidance. Readers can also view MGI’s on-demand webinar discussing the findings of the Buyer’s Guide.

Visit our MGI 360 Ratings™ to view individual company profiles! Subscribers have full access. Not a subscriber? Contact us!

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