Summary: We update the Softrax MGI 360 Rating in Automated Revenue Management (ARM) market to 47 and maintain a NEUTRAL Analyst Outlook. Softrax was an early supplier of standalone revenue management and billing solutions. While profitable, the Softrax business has undergone several changes in ownership, and largely funded its development through profits. This has limited its ability to keep pace from a product, marketing, and sales perspective. Today, company growth is in high single to low double digits. Softrax is notable for its domain expertise and the dedication of its core team. The product has had notable enhancements in the past 24 months, including an improved but still lagging UI/UX. Softrax’s products (billing, rev rec, and revenue management) are not integrated, and should be evaluated on a standalone basis.
Ideal Use Case: A cost-conscious, midmarket enterprise or business unit with $100 million to $1 billion in revenues in the high tech, industrials (IoT), or business services industry seeking a revenue scheduling and automation tool to complement the accounting team.
Primary Competitors: Aptitude, Oracle, RecVue, SAP, Zuora