Company Information

HQ

Jena, Germany

Founded

2010

Market

Agile Billing

Solution

JustOn Billing & Invoice

Representative
Customers

University of New Hampshire, Wildmoka, Nest, Simscale, Propertybase, Ubitricity

Ideal Customer
Profile

EU companies with limited or no IT resources, revenues <$100M, medium-low complexity mix of subscription, usage, and tiered billing needs, processing 5K to 20K invoices per month with a seamless integration into accounting and sales systems.

Company Size

JustOn is an optimal fit for companies or product lines with revenues up to $100M.

Business Model

B2B B2C B2X

Physical
Digital
Hybrid

Technology Ecosystem(s)

AWS Microsoft Oracle Salesforce SAP Own/Proprietary

Native to the Salesforce platform, product can also run off platform. JustOn is the only billing product that was built from day one on the Salesforce.com platform.

Primary Users

Business

Business

Finance

Finance

Operations

Operations

Marketing

Marketing

IT

IT

Sales

Sales

Services

Services

Developers

Developers

JustOn is easy enough for business and finance professionals to use. With native integration to Salesforce CRM and CPQ, it is also used by sales.

Investment Level

Developers

Moderately priced, JustOn is inexpensive to license and has a low overall TCO. Customers highlight the attractive price-to-value delivered by the company.

Agility

Developers

This is a highly agile solution – it has the highest agility rating of all companies. A customer called it “a Swiss Army knife for billing.” It does not not require technical resources to implement or manage.

Complexity

Developers

JustOn handles low to medium levels of complexity. Despite limitations of the Salesforce platform, the product is quite capable of supporting medium levels of volume and complexity.

Geographies

North America

North America

Latin America

Latin America

EU

EU

ME

ME

Africa

Africa

Japan

Japan

Asia

Asia

Australia /NZ

Australia /NZ

The majority of JustOn customers are based in the EU, but they also support users in North America. Its core strength is in the German speaking DACH region (Germany, Austria, Switzerland).

Sales Channels

Direct

Direct

Online

Online

Indirect

Indirect

Direct and online selling motions are supported.

Top 3 Verticals

High-Tech/XaaS

High-Tech/XaaS

JustOn is a good fit for tech companies with as-a-Service offerings.

Property Management

Property Management

Property management solutions will find an optimal fit with JustOn.

E-Charging

E-Charging

Electric charging providers are a primary focus of this solution.

Analyst Notes

Self-funded, JustOn is a growing, profitable company that started on the Salesforce.com platform doing subscription billing. Committed Salesforce customers in North America and EU should evaluate JustOn to compare versus the Salesforce revenue cloud offerings. 75% of its customers are in the EU.

MGI’s assessment is that JustOn represents a more agile solution than Salesforce billing at a significantly more attractive TCO. The solution has expanded over time, adding more direct banking and payment integrations (e.g., SEPA direct debit), and can handle a range of billing modalities (pre-paid, post-paid, one-time, subscriptions, usage, etc.) The product is expanding into cash forecasting and liquidity management and has country-specific tax calculations/reporting.

JustOn’s functional depth (for a product in its space) and thoughtful product expansion make it an attractive offering that reaches beyond billing.