Summary: In the Agile Billing market, we are updating the MGI 360 rating of Zuora to 61 and maintain a POSITIVE outlook. Zuora remains a highly visible, market-defining participant in the subscription management space and yet it is facing increasing competition at both the high end of the market as well as from a number of ambitious bottom-up competitors. The company continues to invest aggressively in extending the breadth and depth of product. Zuora has also recently acquired Zephr – a solution that added subscriber lifecycle management capabilities with a particular focus on media and publishing – a space in which Zuora already has significant penetration. Financially, the company now has the backing of the private equity firm Silverlake and Zuora is attempting to take steps to re-adjust its approach to balancing growth and profitability. While its growth in the Agile Billing product area has been stabilizing and improving, its overall growth and financial performance remain an opportunity for additional transformation and improvement. The financial re-alignment may force Zuora to re-prioritize its product development objectives. The ability of Zuora to tap both public and private financing markets while many of its smaller competitors are facing an increasingly challenging funding landscape creates a window of opportunity. Zuora has one of the largest channels amongst AMP pure-plays and its market visibility is unrivaled. The next few quarters will test Zuora as they absorb and leverage Zephr, close some gaps in its management team, and continue to focus on customer satisfaction and retention. Zuora remains a strong billing solution choice for large companies with moderately complex business needs.
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Competitors: BillingPlatform, BluLogix, Chargebee, Gotransverse, LogiSense, Monetize360, Oracle, RecVue, Salesforce, SAP
