Company Information
HQ
Boston, MA
Founded
2010
Market
Agile Billing
Solution
ZoneBilling
Representative
Customers
Workwave, Upland, Vertafore, Powerfleet, Submittable
Ideal Customer
Profile
Committed NetSuite customers seeking more agility and billing flexibility than what is offered by SuiteBilling will find a fit with ZoneBilling.
Company Size
Similar to the Oracle NetSuite sweet spot, Zone is a fit for small and midsize companies. It is introducing packaging for the very low end (companies <$10 Mil in revenues).
Business Model
Technology Ecosystem(s)
Native to Oracle NetSuite SuiteCloud platform. Over 90% of customers use Salesforce for CRM and integrate into NetSuite/ZoneBilling.
Primary Users
Business
Finance
Operations
Marketing
IT
Sales
Services
Developers
Core users of the solution are finance and business.
Investment Level
Moderately priced as an add-on to NetSuite, Zone is inexpensive to license and has a low overall TCO. The TCO makes the product attractive to any NetSuite customer seeking more advanced billing capabilities and keen to get more value at a lower cost than the NetSuite alternatives.
Agility
ZoneBilling provides more agility than SuiteBilling, but is below the industry average of 6.9.
Complexity
In part due to the limitations of NetSuite, and in other ways due to a modest product roadmap, the product is best suited for simple business models with low to modest complexity.
Geographies
North America
Latin America
EU
ME
Africa
Japan
Asia
Australia /NZ
Consistent with the overall fit of Oracle NetSuite financials/ERP, this solution fits best with English-speaking organizations in North America and the Commonwealth.
Sales Channels
Direct
Online
Indirect
The solution targets companies with a direct and online sales presence.
Top 3 Verticals
SaaS
Software providers — including tax compliance software, generative AI software, and core financials — are a primary focus of this solution.
Financial Services
Financial services firms (especially financial services software providers) will find a good fit with Zone.
High Tech
ZoneBilling is an optimal fit for companies in the high tech software space.
Analyst Notes
As a successful systems integration firm focused on the Oracle NetSuite customer base, Zone sold a major portion of equity to Insight Partners for $76 million in October 2021. Since then, the company has made a few acquisitions and oriented the company focus around developing and selling complementary add-on modules to the Oracle NetSuite platform.
ZoneBilling was created for pre-IPO software companies dissatisfied with NetSuite’s limitations, especially SuiteBilling. Oracle users should consider ZoneBilling during purchase. The cost is insignificant, and it saves time and money in the long run. This exercise will compare SuiteBilling and NetSuite, helping decide whether to consider other billing solutions. ZoneBilling addresses some of the limitations of NetSuite but is not intended to be a competitive standalone billing solution outside of NetSuite. Once a primary focus of Zone & Co., ZoneBilling is now one of a growing roster of financial applications competing for resources across multiple product teams within the new Zone. Zone is highly likely to continue to its acquisition growth strategy.