Company Information

HQ

Boston, MA

Founded

2010

Market

Agile Billing

Solution

ZoneBilling

Representative
Customers

Workwave, Upland, Vertafore, Powerfleet, Submittable

Ideal Customer
Profile

Committed NetSuite customers seeking more agility and billing flexibility than what is offered by SuiteBilling will find a fit with ZoneBilling.

Company Size

Similar to the Oracle NetSuite sweet spot, Zone is a fit for small and midsize companies. It is introducing packaging for the very low end (companies <$10 Mil in revenues).

Business Model

B2B B2C B2X

Physical
Digital
Hybrid

Technology Ecosystem(s)

AWS Microsoft Oracle Salesforce SAP Own/Proprietary

Native to Oracle NetSuite SuiteCloud platform. Over 90% of customers use Salesforce for CRM and integrate into NetSuite/ZoneBilling.

Primary Users

Business

Business

Finance

Finance

Operations

Operations

Marketing

Marketing

IT

IT

Sales

Sales

Services

Services

Developers

Developers

Core users of the solution are finance and business.

Investment Level

Developers

Moderately priced as an add-on to NetSuite, Zone is inexpensive to license and has a low overall TCO. The TCO makes the product attractive to any NetSuite customer seeking more advanced billing capabilities and keen to get more value at a lower cost than the NetSuite alternatives.

Agility

Developers

ZoneBilling provides more agility than SuiteBilling, but is below the industry average of 6.9.

Complexity

Developers

In part due to the limitations of NetSuite, and in other ways due to a modest product roadmap, the product is best suited for simple business models with low to modest complexity.

Geographies

North America

North America

Latin America

Latin America

EU

EU

ME

ME

Africa

Africa

Japan

Japan

Asia

Asia

Australia /NZ

Australia /NZ

Consistent with the overall fit of Oracle NetSuite financials/ERP, this solution fits best with English-speaking organizations in North America and the Commonwealth.

Sales Channels

Direct

Direct

Online

Online

Indirect

Indirect

The solution targets companies with a direct and online sales presence.

Top 3 Verticals

SaaS

SaaS

Software providers — including tax compliance software, generative AI software, and core financials — are a primary focus of this solution.

Financial Services

Financial Services

Financial services firms (especially financial services software providers) will find a good fit with Zone.

High Tech

High Tech

ZoneBilling is an optimal fit for companies in the high tech software space.

Analyst Notes

As a successful systems integration firm focused on the Oracle NetSuite customer base, Zone sold a major portion of equity to Insight Partners for $76 million in October 2021. Since then, the company has made a few acquisitions and oriented the company focus around developing and selling complementary add-on modules to the Oracle NetSuite platform.

ZoneBilling was created for pre-IPO software companies dissatisfied with NetSuite’s limitations, especially SuiteBilling. Oracle users should consider ZoneBilling during purchase. The cost is insignificant, and it saves time and money in the long run. This exercise will compare SuiteBilling and NetSuite, helping decide whether to consider other billing solutions. ZoneBilling addresses some of the limitations of NetSuite but is not intended to be a competitive standalone billing solution outside of NetSuite. Once a primary focus of Zone & Co., ZoneBilling is now one of a growing roster of financial applications competing for resources across multiple product teams within the new Zone. Zone is highly likely to continue to its acquisition growth strategy.