This MGI MarketView™ is a market summary of CPQ spend and growth. It provides an overview of factors like the total addressable market (TAM), compound annual growth rate (CAGR) by country and company size, top-spending industries and countries, a summary of adoption headwinds and tailwinds, and more.
MGI Research estimates global spend on cloud CPQ tools by publicly traded companies will reach nearly $5.8 billion in 2026, representing a 16% CAGR.
What is CPQ?
Configure Price Quote (CPQ) software refers to the software system(s) needed to accurately create complex sales quoting, configure a product, and optimize the pricing of the quote. It is a key component of the Agile Monetization Platform (AMP).
How big is the CPQ market?
The market for cloud-based CPQ tools among publicly traded companies is projected to reach nearly $5.8 billion in 2026, growing at a 3-year CAGR of 16%.
Which countries and industries are investing most aggressively in CPQ?
Micro and small companies are expected to significantly ramp up spending in the CPQ market over the next three years. Top-spending countries will include the US, Japan, South Korea, Germany, and China. The industrial machinery, automobile manufacturing, and technology hardware, software, and peripherals industries are spending the most on CPQ software adoption.
Who are representative CPQ software vendors?
Examples of vendors in the CPQ market include CloudSense, Configit, Conga, DealHub, Epicor, ExperLogix, Oracle, PROS, Salesforce, SAP, ServicePath, Tacton, Workday, Vendavo, and Zilliant.
This is a select list of representative suppliers. MGI Research covers over 50 vendors in the CPQ market. Go deeper with MGI’s coverage of this space here.
What is an MGI MarketView™?
An MGI MarketView™ is a market summary of the key characteristics of a given market. It provides the total addressable market (TAM), compound annual growth rate, spending by region and industry, an overview of growth drivers and inhibitors, representative suppliers, and more. MGI MarketViews™ are based on the comprehensive data and analysis contained in MGI Market Forecasts, MGI ICP Notes™, and MGI 360 Ratings™.
