Research Topic
Agile Monetization Platform
Overview
The desire to quickly launch new products and services with innovative revenue models is exposing weaknesses in existing processes and functional gaps in legacy enterprise applications. As such, new companies have emerged with agile, cloud-based monetization microservices to bridge these gaps.
We envision a platform capability that we have dubbed AMP or Agile Monetization which is comprised of processes, tools, and human resources and describes the business enablement of monetization. Within AMP, there are 12 areas that are commonly supported by business applications including core elements for agile billing, financials, CPQ, customer service, and e-commerce.
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Key Issues
The Agile Monetization Platform (AMP) research provides business and finance executives an unmatched combination of user insights, market data, vendor analysis, and confidential advisory services. Armed with the MGI 360 Ratings and MGI Market Forecasts, we are the only firm to issue independent, quantitative ratings and forecasts for the key market segments of AMP. Below are examples of key issues we address for our clients.
- What is Agile Monetization Platform (AMP), and what are Agile Monetization best practices?
- What are the critical and emerging requirements for AMP?
- What new business models are enabled by AMP?
- How can organizations optimize the order-to-cash/quote-to-cash processes?
- How do monetization solutions compare in terms of cost, implementation times, and benefits delivered?
- Which monetization vendors are likely to IPO and/or be M&A candidates?
- What is the realistic size and total addressable market (TAM) for AMP and its components?
- What are the critical and emerging requirements for a modern monetization platform?
- What are the emerging buying centers for agile monetization solutions?
- What new channel and marketing alliances are likely to emerge for AMP?
- Which companies are likely new market entrants or disruptors?
- What are the key metric and valuation trends for successful monetization software suppliers?
Capabilities
MGI Research coverage enables IT executives, users and investors to make more informed, timely and critical go/no-go decisions on issues that directly affect valuations, market entry and exit, major investments, acquisitions, and divestitures. MGI core quantitative research helps technology vendors and investors to more accurately assess and benchmark company operating performance and strategy and identify paths for improvement in growth, gains in market share, and valuation multiples.
MGI’s research process is based not only on the experience and opinions of key analysts but also on in-depth and continuous information gathering, validation, peer review, and analysis as well as an extensive database of operating metrics. Being an independent research firm empowers MGI to voice unbiased opinions and make nonlinear predictions.
View All Research-based PracticesAgile Monetization Vendors Under Coverage (Partial List)
Today, most vendors are not able to supply the entire AMP capability set, especially in an agile, often cloud-based context. However, our research shows that customers want this. Many leading businesses are beginning to incubate and integrate this capability in-house, and we see a number of suppliers moving in this direction.
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Agile Monetization Catalyst Subscription Access
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